These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A premium supplement designed for superior hydration without artificial additives. It provides a balanced blend of essential electrolytes, including sodium, potassium, magnesium, and calcium, along with trace minerals. The product uses natural sweeteners like xylitol, erythritol, and stevia and is positioned as a clean-label option.
Key Product: Hydrolift Electrolytes
MARKET LEADER
An electrolyte powder focused on natural ingredients, with a core message of "Zero sugars and 100% natural flavors". The formula includes over 600mg of electrolytes, coconut water powder, and is low in calories and carbohydrates, avoiding artificial colors and sweeteners.
Key Product: Bebida de Eletrólitos em Pó (Electrolyte Powder Drink)
MARKET LEADER
An advanced hydroelectrolytic powder designed for rapid rehydration and performance maintenance during intense activities. It provides key electrolytes like sodium, potassium, and calcium to prevent cramps and fatigue, catering to athletes and fitness enthusiasts who value high-performance, natural ingredients.
Key Product: Hydrolite
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While sales data is unavailable, the increasing search interest and strong cultural drivers suggest significant potential for volume growth. The trend is gaining momentum and capturing consumer attention.
Search interest shows a clear upward trend with notable spikes, indicating growing consumer curiosity and engagement. The trend is driven by a desire for natural, clean-label health products.
Google Trends (12 Months)
TikTok Posts
Liquidz
Former coach of the Brazilian national volleyball teams (both men's and women's), known for leading them to numerous Olympic medals and world championships. He is an influential figure in Brazilian sports, recognized for discipline and high performance.
Green Up
A top-tier Brazilian beauty and lifestyle influencer with millions of followers and a successful makeup line. She has significant influence over younger consumers.
Liquidz
A professional triathlete and one of Brazil's most prominent Ironman competitors. His choices in nutrition carry credibility within the fitness and endurance sports communities.