This trend emphasizes "clean" formulations, featuring trending body scrubs made with certified organic and all-natural ingredients. These products are free from harsh chemicals, synthetic fragrances, parabens, and microplastics.
Trend signals, demand data, and market insights for this product
45/100
sustained
AU$6 - AU$65
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
KORA Organics
Internationally acclaimed Australian supermodel and the founder of the certified organic skincare line, KORA Organics.
DIY (Do-It-Yourself)
Celebrated Australian actress with prominent roles in television series such as "H2O: Just Add Water," "The Vampire Diaries," and "Boy Swallows Universe."
Go-To Skincare (Brand Philosophy)
Australian beauty expert, best-selling author, and the founder of the skincare brand, Go-To.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
An award-winning, dry-use exfoliator designed for intense smoothing and hydration. Its formula features Pink Himalayan Salt to detoxify and slough away dead skin, while organic coconut and macadamia oils provide deep moisture. It also includes organic lemongrass, peppermint, and pink grapefruit essential oils. The product is certified organic, vegan, and cruelty-free, made in Australia, and is celebrated for improving skin texture and preparing skin for a tan.
Key Product: Pink Himalayan Salt Scrub
MARKET LEADER
A 100% natural and vegan coffee scrub that targets cellulite, stretch marks, and breakouts. It utilizes robusta coffee grinds to stimulate blood flow and exfoliate, while cold-pressed sweet almond oil, vitamin E, and sea salt provide hydration, help fade scars, and tackle breakouts. It is credited with popularizing the coffee scrub trend.
Key Product: Original Coffee Scrub
MARKET LEADER
A coffee-based exfoliant with an aromatic chai twist. It uses ground coffee beans and black tea to boost circulation and address cellulite and stretch marks. The formula is infused with a warming chai blend of cinnamon, cloves, and ginger for antioxidant and anti-inflammatory benefits, and is rounded out with grapeseed and coconut oils for moisture. This Melbourne-made scrub is vegan, cruelty-free, and palm oil-free.
Key Product: Dirty Chai Coffee Body Scrub
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