These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A vegan spray deodorant free from aluminum, parabens, and alcohol. It utilizes the antiseptic properties of tea tree oil (melaleuca) and the refreshing scent of grapefruit (toranja) to neutralize odor-causing bacteria. It promises 24-hour protection, is gentle on the skin, and does not stain clothes.
Key Product: Desodorante Natural Spray Vegano Melaleuca e Toranja
MARKET LEADER
A crystal deodorant stick based on potassium alum, a natural mineral salt that acts as a bactericide without clogging pores. It is unscented, making it ideal for sensitive skin, and is very long-lasting, with some products lasting up to two years, reducing packaging waste.
Key Product: Desodorante Kristall Deo Stick
MARKET LEADER
A natural deodorant that uses essential oils from lemon and orange to provide a fresh scent and neutralize odor, without using aluminum salts. It is free from synthetic preservatives, fragrances, and colorants, and is formulated with certified organic ingredients.
Key Product: Desodorante de Citrus
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest and significant cultural attention driven by health-conscious consumers. While specific sales volume is unavailable, the sustained growth in search suggests a robust and expanding market.
Search interest for natural and organic deodorant has shown a consistent upward trend, indicating growing consumer adoption. The trend is supported by increasing awareness of health and environmental concerns driving demand for cleaner personal care products.
Google Trends (12 Months)
TikTok Posts
5 posts analyzed
Promotes homemade recipes
A chef, nutritionist, TV host, and author, known as a prominent advocate for natural and healthy living in Brazil. She is the daughter of musician Gilberto Gil.
Yasmin Beauty
A model, actress, entrepreneur, and A-list influencer. She is a vocal advocate for veganism, animal rights, and natural beauty, and founded the beauty brand Yasmin Beauty.
Simple Organic
A collective of Brazilian beauty and lifestyle influencers who heavily drive the natural deodorant trend.