This theme centers on deodorants formulated with natural and organic ingredients, avoiding synthetic chemicals. Consumers are actively seeking aluminum-free, paraben-free, and ethically sourced ingredients like baking soda, essential oils, and plant-based extracts.
Trend signals, demand data, and market insights for this product
75/100
growing
R$16 - R$89
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Promotes homemade recipes
A chef, nutritionist, TV host, and author, known as a prominent advocate for natural and healthy living in Brazil. She is the daughter of musician Gilberto Gil.
Yasmin Beauty
A model, actress, entrepreneur, and A-list influencer. She is a vocal advocate for veganism, animal rights, and natural beauty, and founded the beauty brand Yasmin Beauty.
Simple Organic
A collective of Brazilian beauty and lifestyle influencers who heavily drive the natural deodorant trend.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A vegan spray deodorant free from aluminum, parabens, and alcohol. It utilizes the antiseptic properties of tea tree oil (melaleuca) and the refreshing scent of grapefruit (toranja) to neutralize odor-causing bacteria. It promises 24-hour protection, is gentle on the skin, and does not stain clothes.
Key Product: Desodorante Natural Spray Vegano Melaleuca e Toranja
MARKET LEADER
A crystal deodorant stick based on potassium alum, a natural mineral salt that acts as a bactericide without clogging pores. It is unscented, making it ideal for sensitive skin, and is very long-lasting, with some products lasting up to two years, reducing packaging waste.
Key Product: Desodorante Kristall Deo Stick
MARKET LEADER
A natural deodorant that uses essential oils from lemon and orange to provide a fresh scent and neutralize odor, without using aluminum salts. It is free from synthetic preservatives, fragrances, and colorants, and is formulated with certified organic ingredients.
Key Product: Desodorante de Citrus
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