These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
As one of Brazil's most traditional and iconic cosmetic companies, Granado has successfully blended its rich history with modern consumer demands. The brand, which began as a pharmacy for the Brazilian Imperial Family, has evolved while maintaining its vintage charm and is now experiencing a surge in popularity, becoming a trendy "Brazil-chic" name. Granado has embraced the vegan trend, offering products free of animal-derived ingredients. The Reparador de Calcanhares from their popular 'Pink' line is a powerful example of this, providing intense hydration through a concentrated, plant-based formula that appeals to consumers seeking effective, ethical, and traditional products.
Key Product: Reparador de Calcanhares Danificados Pink
MARKET LEADER
Multi Vegetal is a brand that was born from the desire for natural, plant-based cosmetics and has established itself as a key player in the vegan and natural beauty space in Brazil. Their products are 100% natural and vegan, free from parabens, silicones, and artificial fragrances. The brand's foot cream is a prime example of its philosophy, using a rich blend of natural butters and oils to treat and revitalize feet. It features ingredients like Cacao Butter, Neem Oil, and Avocado Oil, combined with refreshing Peppermint and Tea Tree essential oils. This formulation not only provides deep hydration but also offers antiseptic and relaxing properties, directly catering to the trend-conscious consumer looking for effective, purely plant-derived skincare solutions.
Key Product: Creme para os Pés
MARKET LEADER
Raavi has carved out a significant space in the Brazilian dermo-cosmetic market by offering products that combine scientific efficacy with natural and ethical ingredients. The brand is committed to "Responsible Beauty," creating vegan, cruelty-free formulas with a high concentration of natural actives. Their vegan foot cream is a testament to this, designed for deep hydration without an oily residue. The formula includes Vitamin E and vegetable oils, which work to repair roughness and prevent cracking. By providing a product that is both dermatologically tested and aligned with the clean beauty movement, Raavi appeals to consumers who seek professional-level results from natural and vegan-friendly formulations.
Key Product: Creme Hidratante Para Pés Vitamina E Vegano
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While sales data is unavailable, the increasing search interest and cultural alignment with clean beauty suggest a growing trend. The score reflects moderate engagement and potential for future sales growth.
Search interest shows a clear upward trend with notable spikes in recent periods, indicating growing consumer curiosity. The theme aligns with broader wellness and clean beauty movements, suggesting sustained interest is likely.
Google Trends (12 Months)
Natura
Gisele Bündchen is a world-renowned Brazilian supermodel, environmental activist, and author. Her global influence and long-standing advocacy for sustainability and a natural lifestyle make her a powerful voice in the wellness and beauty industry. In 2021, she was announced as the ambassador for Natura Ekos.
Mantecorp Skincare
Sasha Meneghel is a Brazilian model, stylist, and entrepreneur. As the daughter of entertainer Xuxa Meneghel, she has established her own identity, noted for her sophisticated style and commitment to sustainable and vegan principles. She recently had a high-profile campaign for Mantecorp Skincare.