This theme centers on the use of authentic, natural wood frames, with a focus on species like walnut, oak, maple, and ash. The emphasis is on the natural texture and grain of the wood, often with a matte or satin finish.
Trend signals, demand data, and market insights for this product
75/100
growing
$6 - $45
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Kraywoods
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Kraywoods
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Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Floating Wood Gallery Frame from West Elm creates the illusion that your artwork or photograph is suspended in air. This minimalist design, with its clean lines and natural wood finish, adds a contemporary and airy feel to any space. The frame's construction emphasizes the beauty of the wood, with options like walnut providing a rich, warm backdrop that highlights the natural grain. This product pushes the trend by combining a modern, ethereal presentation with the organic and grounding element of wood.
Key Product: Floating Wood Gallery Frame
MARKET LEADER
Pottery Barn's Burlwood Gallery Frames are iconic for their celebration of unique and dramatic wood grain. Each frame is crafted from natural burlwood, meaning no two pieces are exactly alike, which adds a layer of authenticity and character. The rich patterns and warm tones of the burlwood make these frames a statement piece, pushing the natural wood trend towards a more luxurious and highly textural aesthetic that is prized by design-conscious consumers.
Key Product: Burlwood Gallery Frame
MARKET LEADER
Crate & Barrel offers the Edinburgh frame, which showcases a classic, sophisticated approach to the natural wood trend. Available in finishes like walnut and oak, this frame features interchangeable mats, offering versatility in displaying art and photos. The solid wood construction and timeless design highlight the material's inherent beauty, making it a top-of-mind choice for consumers seeking to bring natural warmth and an elevated, classic look to their interiors.
Key Product: Edinburgh Wood Wall Picture Frame
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