These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A serum designed to calm stress-induced skin reactions like redness and irritation by supporting the skin's moisture barrier and protecting against the damaging effects of cortisol. Co-created with mental health experts, its name is a nod to attachment theory in psychology, reinforcing the brand's message of creating a secure and comforting relationship with oneself. The product's lightweight, hydrating texture and subtle, pleasant scent contribute to a soothing application experience.
Key Product: Secure Attachment Comfort Serum+
MARKET LEADER
Part of the Skin to Mind™ collection, this serum uses biotechnology to target visible signs of stress on the skin. It features proprietary HuG Cell™ technology, which encapsulates adaptogenic Rhodiola plant cells with calming L-Theanine. It also employs "NeuroScent Science," with a fresh floral-green citrus scent from essential oils designed to promote feelings of clarity and balance.
Key Product: Skin to Mind™ NeuDay™ Brighten + Revitalize Serum
MARKET LEADER
A cream with an advanced delivery system and a blend of six powerful peptides designed to provide results that rival professional treatments by stimulating collagen production and improving skin firmness and texture. It provides a unique sensory experience, with some users reporting a tingling sensation upon application, which the brand likens to "microneedling in a bottle".
Key Product: Microshots™ AgeDefying Peptide⁶ Treatment Cream
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows consistent engagement and cultural relevance, suggesting a solid market presence. However, without sales data indicating growth, the score reflects sustained interest rather than rapid expansion.
Search interest for neurocosmetics has remained consistently stable over the observed period. This indicates a steady, ongoing consumer interest rather than rapid growth or decline.
Google Trends (12 Months)
TikTok Posts
169 posts analyzed
Keys Soulcare
A globally acclaimed musician and wellness advocate, Alicia Keys has become a significant influencer in the beauty space since launching her brand. Her philosophy, which she terms "soulcare," is built on the principle that beauty is more than skin deep, intertwining skincare with mindfulness and emotional well-being.
KORA Organics
As an international supermodel and founder of KORA Organics, Miranda Kerr has long been a proponent of a holistic, organic lifestyle that connects mind, body, and skin. Her influence is rooted in her credibility as an early adopter and advocate for certified organic beauty.
The Nue Co.
A British model, actress, and socialite, holds significant sway in fashion and beauty circles with her trend-setting style. Her influence comes from her association with innovative and chic wellness products that appeal to a discerning audience.