These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A luxurious and iconic scrub known for its unique texture and nourishing properties. It features a blend of crushed Cupuaçu seeds and sugar crystals to exfoliate, while a blend of coconut oil and caffeine-rich Guaraná melts into the skin to soften and condition. The instructions encourage users to warm the scrub between their hands before application to release the nourishing oils for perfect spreadability. This product is a top-of-mind choice for trend-aware consumers, largely due to its effectiveness and its signature Cheirosa '62™ fragrance with notes of pistachio and salted caramel, which has become a cult favorite. It pushes the trend by delivering a spa-like, ultra-fine exfoliation that leaves skin exceptionally smooth and visibly glowing, without a greasy feel.
Key Product: Bum Bum Body Scrub
MARKET LEADER
This shower scrub offers a gentle yet effective exfoliation with a rich, oil-infused formula. It combines finely crushed almond shells to slough away dead cells with sweet almond oil from Provence to soften and nourish the skin. Its unique gel-like texture transforms into a delicate lather upon contact with water, cleansing the skin while providing moisture, ensuring it doesn't feel dry or tight after use. The product is celebrated for its delicious and subtle scent of fresh almonds and for leaving the skin feeling silky smooth and hydrated. It embodies the nourishing oil trend by integrating a renowned beautifying oil directly into a cleansing and exfoliating format, making it a staple for those seeking gentle, daily indulgence.
Key Product: Almond Shower Scrub
MARKET LEADER
As a leading Australian beauty brand, Frank Body champions the oil-infused trend with a local twist. This scrub uses exfoliating coffee grinds and naturally occurring AHA from Finger Lime to tackle hyperpigmentation and smooth the skin. It is infused with a nourishing blend of Macadamia Oil, rich in Vitamins A, E, and D, to hydrate and soften. The inclusion of native Australian ingredients like Vitamin C-rich Kakadu Plum and antiseptic Eucalyptus helps to brighten and clarify the skin. This product pushes the trend by combining the brand's iconic coffee exfoliant with distinctly Australian botanical oils, creating a multi-action scrub that not only smooths but also provides targeted skincare benefits for breakouts and scars.
Key Product: A-Beauty Scrub
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is not consistently high, it shows recent upward momentum and engagement is supported by cultural relevance around self-care. Without sales data, the score reflects potential growth rather than established volume.
Search interest shows a fluctuating but generally upward trend over the past year, indicating growing consumer curiosity. The product's appeal is driven by its dual function of exfoliation and deep moisturization, aligning with self-care and dry skin concerns.
Google Trends (12 Months)
TikTok Posts
75 posts analyzed
Go-To
A prominent Australian author, entrepreneur, and former beauty director for publications like Cosmopolitan and Harper's BAZAAR. Her influence is substantial, primarily through her accessible beauty advice and her skincare brand, Go-To.
Dermalogica
One of Australia's pioneer beauty YouTubers and a globally recognized A-list influencer. She has built a massive following by sharing makeup tutorials, skincare routines, and product recommendations.
Frank Body
Frank Body is an Australian skincare brand that gained international recognition through its use of social media and influencer marketing. The brand's strategy has historically involved collaborations with numerous Australian influencers, making their products a staple in the local beauty scene.