These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
La Roche-Posay's Effaclar line is highly recommended by dermatologists, and the Effaclar Concentrated Gel is a standout for oily and acne-prone skin. It deeply cleanses the skin, removing impurities and excess oil to help control shine. Its formula contains Salicylic Acid and LHA, which work to unclog pores and reduce blackheads and pimples. This cleansing gel is instrumental in the oil-control trend by providing a powerful, yet non-aggressive, first step in a skincare routine, leaving the skin feeling fresh and mattified for longer periods, even in hot and humid climates.
Key Product: Effaclar Gel Concentrado
MARKET LEADER
Neutrogena's Hydro Boost Water Gel is an iconic product that has redefined hydration for oily skin types. While it is a moisturizer, its gel texture is ultra-lightweight, non-greasy, and quickly absorbed, making it a top choice for controlling oiliness while providing necessary hydration. The formula contains hyaluronic acid, which helps to restore healthy water levels in the skin throughout the day, and its continuous use strengthens the skin's natural barrier against moisture loss. This product pushes the trend by demonstrating that even oily skin needs hydration and that this can be achieved with a product that leaves a dry, fresh touch, controlling shine for 48 hours.
Key Product: Hydro Boost Water Gel
MARKET LEADER
The Actine line from Darrow is a leader in the Brazilian market for oily and acne-prone skin, and its cleansing gel is one of the most prescribed by dermatologists. The Actine Gel de Limpeza is known for its deep cleansing action that effectively reduces oiliness in up to 95% of cases and helps to prevent the formation of blackheads and pimples. It provides a refreshing sensation and contains assets that help to soothe the skin. This product is a key player in the oil-control trend due to its proven effectiveness against acne and its ability to deeply cleanse and unclog pores without causing excessive dryness.
Key Product: Actine Gel de Limpeza
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While there's no sales data to confirm volume, the steady increase in search interest and cultural relevance suggest strong potential for growth. The trend is building momentum with a clear upward trajectory.
Search interest for oil control face gel shows a consistent upward trend, indicating growing consumer demand. The product is gaining traction as a solution for common skincare concerns.
Google Trends (12 Months)
L'Oréal Paris
Jade Picon is a massive influencer and actress who gained widespread fame after her participation in Big Brother Brasil. With millions of followers on social media, she is a major trendsetter in fashion and beauty for the Brazilian youth. Her association with major international brands lends significant weight to the products she uses, making her a powerful force in the local market. Picon has been an ambassador for L'Oréal Paris in Brazil, a role that aligns with her influence in the beauty sector.
Sallve
Yasmin Castilho is a highly popular Brazilian influencer known for her authentic and humorous content on platforms like Instagram and TikTok, where she has amassed a large and engaged following. She shares her life, beauty tips, and product recommendations, making her a trusted source for her audience. Her influence extends to brand collaborations and even her own product lines, demonstrating her significant impact on consumer choices in Brazil.