These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
La Roche-Posay's Anthelios line is a staple for those with oily skin, and the UVMune 400 Airlicium is its latest evolution, pushing the boundaries of sun protection. It incorporates the exclusive Mexoryl 400 filter, which protects against ultra-long UVA rays, a major contributor to premature aging. What truly sets it apart for oily skin is the Airlicium technology, composed of micro-particles that can absorb up to 100 times their weight in sebum, ensuring a long-lasting matte effect and controlling shine for up to 12 hours. Its fluid, non-greasy texture is quickly absorbed, leaving no white cast, which is a significant factor for the Brazilian consumer. This combination of very high protection and advanced oil control technology makes it an iconic product that actively helps in managing oily skin throughout the day.
Key Product: Anthelios UVMune 400 Airlicium FPS 60
MARKET LEADER
ISDIN's Fusion Water has revolutionized the sunscreen market with its ultralight, water-based formula that feels incredibly light on the skin. This is a key attribute that has made it a favorite among Brazilians with oily skin who often struggle with the heavy, occlusive feeling of traditional sunscreens. The product offers high UVB/UVA protection and is formulated to be oil-free, non-comedogenic, and hypoallergenic, minimizing the risk of breakouts. Its rapid absorption and matte finish provide a perfect base for makeup without pilling. The "Oily Skin Solutions" trend is perfectly embodied in this product's ability to provide effective sun protection in a formula that feels like you're wearing nothing at all.
Key Product: Fotoprotector ISDIN Fusion Water Oil Control FPS 60
MARKET LEADER
Eucerin has established itself as a leading dermo-cosmetic brand, and its Sun Oil Control Toque Seco is a testament to its expertise in formulating for specific skin needs. This sunscreen is highly recommended for its effective and long-lasting oil and shine control. It utilizes L-Carnitine, a sebum-regulating ingredient, to help reduce the skin's oil production over time. The light, gel-cream texture provides an immediate dry-touch finish, leaving the skin feeling comfortable and non-greasy. This product pushes the "Oily Skin Solutions" trend by not just masking the oiliness but actively working to regulate it, offering both immediate and long-term benefits for a matte and healthy-looking complexion.
Key Product: Sun Oil Control Toque Seco FPS 60
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest shows a generally stable trend with some fluctuations, the cultural relevance and consistent demand suggest a solid market presence. The lack of sales data prevents a full assessment of volume growth, but the sustained interest points to a healthy, established market.
Search interest for oily skin solutions has remained consistently strong over the observed period, indicating a stable and ongoing demand. The trend is driven by a persistent need for specific skincare formulations in certain climates and for particular skin types.
Google Trends (12 Months)
TikTok Posts
74 posts analyzed
WePink
A top-tier Brazilian influencer and entrepreneur, Virginia Fonseca co-founded the cosmetics brand WePink in 2021. She has tens of millions of followers and her influence is driven by her daily life content, family, and business ventures.
Sallve
A pioneering figure in Brazil's digital beauty scene, Julia Petit started with the blog "Petiscos" and later co-founded the skincare brand Sallve in 2019, where she serves as the Chief Creative Officer.
Sunless
A major beauty entrepreneur and influencer in Brazil, Bianca Andrade, also known as Boca Rosa, built a business empire including Boca Rosa Beauty and Boca Rosa Hair. She is known for her authentic communication about her own oily and acne-prone skin.