The `protetor solar em bastão`, or stick sunscreen, is a major trend in Brazil due to its practicality and ease of use. This solid format is portable, mess-free, and ideal for quick reapplication throughout the day.
Trend signals, demand data, and market insights for this product
55/100
growing
N/A
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Ollie
Brazilian makeup artist and beauty influencer known for her in-depth product reviews and makeup tutorials. She is a trusted source for practical beauty advice and product recommendations, influencing a wide audience of makeup and skincare enthusiasts in Brazil.
Pink Cheeks
The influencer behind the "Beleza com Lari" channel is a prominent voice in the Brazilian beauty community, particularly for those with combination to oily skin. Her detailed and honest reviews, often including wear tests in Brazil's warm climate, have made her a go-to source for consumers seeking reliable feedback on product performance and durability.
Pink Cheeks
Creator of the "Diário de Skincare" channel, is a respected skincare influencer in Brazil. She is known for her detailed analysis of product formulations and her focus on educating her audience about skincare ingredients and routines. Her recommendations are highly valued by consumers looking for effective and well-formulated products.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A multifunctional stick with very high sun protection (FPS 95) that also serves as a makeup base with medium coverage and a dry, matte finish. Popular on social media, it allows for easy application and reapplication, even over makeup. Its formula is enriched with hyaluronic acid and vitamins C and E to hydrate the skin and address concerns like acne spots and melasma.
Key Product: Bastão Multifuncional Com Cor FPS 95
MARKET LEADER
A stick sunscreen known for its robust protection (FPS 80) and significant coverage. It is designed to even out skin tone and cover imperfections, including melasma, with a high concentration of iron oxides for visible light protection. Its practical format allows for targeted application without dripping or stinging the eyes, doubling as a high-coverage foundation.
Key Product: Protetor Solar Stick Tonalizante FPS 80
MARKET LEADER
A sunscreen stick (FPS 60) with an "invisible" formula that leaves no white cast, making it suitable for a wide range of skin tones. It is highly resistant to water and sweat, making it ideal for sports and daily use. The product offers high protection in a non-greasy, comfortable formula with a practical, compact packaging for on-the-go application.
Key Product: Protetor Solar Bastão FPS 60
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