These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Bose Ultra Open Earbuds represent a fresh and fashionable take on open-ear audio with a unique cuff-shaped design that clips onto the side of the ear. This innovative form factor is engineered for all-day comfort, making the user feel like they are wearing almost nothing at all. The earbuds utilize Bose's proprietary OpenAudio technology, which directs high-quality, private sound into the ear while leaving it completely uncovered to hear ambient sounds. This product pushes the trend by merging the functionality of open-ear listening with a stylish, jewelry-like aesthetic, appealing to trend-conscious consumers who prioritize both performance and design. With features like Bose Immersive Audio for a spatialized sound experience and a flexible joint for a stable fit, they are positioned as a premium lifestyle product for those who want to be in their music without tuning out the world.
Key Product: Ultra Open Earbuds
MARKET LEADER
As a brand synonymous with open-ear technology, Shokz continues to lead the trend with the OpenFit 2+. These earbuds use DirectPitch™ 2.0 air conduction technology to deliver a full audio experience with rich bass and clear highs without covering the ear canal. This design is iconic for active consumers, allowing runners, cyclists, and gym-goers to enjoy their music while maintaining crucial situational awareness for safety. The OpenFit 2+ is built for movement, featuring an ergonomic earhook made of soft silicone and a nickel-titanium alloy that ensures a secure and comfortable fit. With an IP55 water-resistant rating and an impressive battery life of up to 48 hours with the charging case, this model embodies the utility and durability that trend-aware fitness enthusiasts demand from open-ear headphones.
Key Product: OpenFit 2+
MARKET LEADER
Sony's LinkBuds are a top-of-mind product in the open-ear category due to their highly distinctive and innovative design. The headphones feature a unique ring-shaped driver that is completely open in the center, allowing external sounds to pass through naturally and blend with the audio playback. This design ensures the wearer is always connected to their surroundings, making the LinkBuds ideal for working from home, taking calls on the go, or walking in the city. The product is exceptionally small and lightweight, providing a comfortable fit for extended wear. By creating a seamless link between the user's online and offline worlds, the Sony LinkBuds have become an iconic representation of the open-ear trend for tech-savvy consumers seeking a practical and comfortable listening experience.
Key Product: LinkBuds (WF-L900)
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While sales data is unavailable, the search interest shows consistent growth and positive momentum. The cultural excitement around safety and comfort for outdoor activities suggests strong potential for continued engagement and volume.
Search interest for open-ear headphones shows a general upward trend with some fluctuations, indicating increasing consumer interest. The trend is supported by ongoing innovation and marketing efforts from major brands.
Google Trends (12 Months)
TikTok Posts
21 posts analyzed
3 posts analyzed
JBL
A seven-member global pop group based in South Korea and the Philippines, composed of Filipino members. After forming on the reality show "Dream Maker," the group has gained a significant following, particularly among Gen Z. They are influential trendsetters in music and lifestyle and were appointed as JBL Philippines' new brand ambassadors in July 2024.
Shokz
A prominent 19-year-old Filipina triathlete who has secured multiple gold medals at the Southeast Asian (SEA) Games and won the 2025 Europe Triathlon Junior Cup. As a high-performance athlete, she is a significant influencer in the local fitness and sports community.