These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Part of the 'Fluid' collection, this ring is conceived as a natural extension of the female form, drawing on the liberated body culture of Brazil. It features wavy, ridged edges and a mix of matte and glossy finishes to mimic the natural flow of liquid or body contours, representing sculptural, body-conscious jewelry.
Key Product: Fluid Gold Band
MARKET LEADER
Inspired by the delicate growth pattern of the Enoki mushroom, this ring is handcrafted with natural abalone, glass beads, and mother-of-pearl fragments. It captures the essence of organic movement and natural textures, transforming overlooked natural elements into wearable art.
Key Product: Anel Enoki
MARKET LEADER
A piece from a sustainable high-jewelry brand using 100% recycled 18k gold and lab-grown diamonds. The ring is part of collections inspired by Brazilian nature, such as the sinuosity of Amazonian rivers, linking the organic trend with sustainability and mindful consumption.
Key Product: Anel Luna
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While sales data is unavailable, the search interest shows a clear upward trajectory with recent spikes, suggesting increasing engagement. The cultural relevance around authenticity and nature supports a growing trend with potential for further expansion.
Search interest for Organic Form Rings has shown a notable upward trend, indicating growing consumer interest. The theme is resonating with a desire for authenticity and natural aesthetics, suggesting it's moving beyond an initial niche.
Google Trends (12 Months)
TikTok Posts
88 posts analyzed
Vivara
Gisele Bündchen is a world-renowned Brazilian supermodel and activist with immense influence on fashion and lifestyle. She has been the star of multiple campaigns for the major Brazilian jewelry brand, Vivara, for 2025.
Bulgari
Taís Araújo is one of Brazil's most celebrated actresses and a powerful style icon, recognized for her three-decade career. She was honored with the "Icon of the Year" award at the Geração Glamour awards in late 2025 and has a 15-year partnership with L'Oréal Paris.