These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Slip is widely regarded as a pioneer in the silk accessories space, and its products are often considered the "gold standard". The brand's large scrunchies are crafted from high-quality, 22-momme mulberry silk, which is designed to prevent hair creases and reduce friction and breakage that can be caused by traditional hair ties. These award-winning scrunchies push the oversized trend by offering significant volume in a luxurious, hair-friendly fabric, making them an iconic choice for consumers who are both style-conscious and concerned with hair health.
Key Product: Large Scrunchies
MARKET LEADER
Blissy's take on the trend is the aptly named Oversized Scrunchie, which boasts an impressive 8.5-inch diameter for a truly dramatic effect. Made from 100% pure 22-momme Mulberry silk, this scrunchie is designed to be exceptionally gentle on hair, helping to prevent damage and frizz. Its substantial size makes a bold statement, turning a simple ponytail or bun into a focal point of an outfit. The brand's strong reputation for quality silk products makes this a top-of-mind choice for those looking to fully embrace the oversized look without compromising on hair care.
Key Product: Oversized Scrunchie
MARKET LEADER
Room Shop is an influential indie brand that has been at the forefront of the giant scrunchie movement with its iconic "Cloud Scrunchie". The Giant Cloud Scrunchie is famous for its massive, billowy silhouette that pushes the boundaries of the trend. It is a go-to accessory for fashion "It-girls" and those looking to make a significant style statement. This product embodies the trend by prioritizing extreme volume and visual impact, solidifying its status as a cult favorite among the most trend-conscious consumers.
Key Product: Giant Cloud Scrunchie
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
Search interest shows some upward momentum with fluctuating peaks, while sales volume is growing steadily in both value and premium segments. This indicates a healthy growth phase with increasing commercial interest.
Search interest for oversized statement scrunchies shows a pattern of increasing and then decreasing, indicating a trend that is gaining traction but not yet consistently high. The recent research highlights a maximalist fashion movement and nostalgic influences, suggesting continued interest.
Google Trends (12 Months)
TikTok Posts
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