These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A set of two scrunchies, one made of organza and the other of a soft, sheer knit, both adorned with faux pearls and crystal accents. These pieces are designed to add a touch of romance and luxury to any look, integrating opulent details into everyday hairstyles.
Key Product: Perley Scrunchie Set
MARKET LEADER
A gold-plated brass cuff featuring a cluster of varied-sized faux pearls. This accessory is designed to be a standout piece, transforming a simple ponytail into a chic and polished statement by blending modern design with classic materials.
Key Product: Allison Pearl Pony Cuff
MARKET LEADER
A bow-shaped hair tie ("moño") with a prominent pearl application at its center. Available at Liverpool, this accessory offers an accessible and stylish way to update a basic ponytail or bun.
Key Product: Moño para cabello con aplicación perla
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest shows some recent positive momentum, the overall volume appears moderate. The trend is gaining cultural attention as an elegant accessory, but sales data is unavailable to confirm significant commercial traction.
Search interest for pearl and crystal embellishments has shown recent upward movement from a consistent baseline. The trend is described as a glamorous upgrade for hair accessories, suggesting it's gaining traction.
Google Trends (12 Months)
Dior
A Spanish actress of Moroccan descent who gained significant recognition in Mexico for her role as Nadia Shana in the Netflix series *Élite*. She is a relevant style influencer for the Mexican market.
Ypkia, You are the Princess
A Mexican singer, actress, and model who is a style icon in the Mexican entertainment industry. Her role in the series *Élite* solidified her status as a global fashion influencer with immense sway over the Mexican market.