This theme comprises electrolyte powders specifically formulated to support athletic performance and accelerate post-exercise recovery. These products often contain a higher concentration of key electrolytes like sodium, potassium, and magnesium to prevent cramps and fatigue.
Trend signals, demand data, and market insights for this product
55/100
growing
R$24 - R$170
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
Ajinomoto
World champion artistic gymnast and an Olympic medalist, member of "Time Ajinomoto".
Ajinomoto
Two-time Olympic bronze medalist in judo, also known as "Baby", member of "Time Ajinomoto".
Integralmédica
Multiple-time Ms. Olympia in the Wellness category and a massive influencer in Brazil, sponsored by Integralmédica.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Essential Nutrition's Hydrolift is an advanced electrolyte solution designed for efficient hydration and recovery. It stands out with a comprehensive, balanced formula that includes the six main electrolytes: sodium, potassium, calcium, magnesium, phosphorus, and chlorine. What sets this product apart is the inclusion of other essential minerals like zinc, manganese, chromium, selenium, and molybdenum, plus Vitamin C, all in highly bioavailable forms. This formulation supports not only rehydration but also aids in crucial bodily functions and strengthens the immune system. Hydrolift is iconic for its "clean label" approach, being free of sugar, artificial sweeteners, and calories, which appeals to health-conscious consumers looking to replenish minerals without adding carbohydrates or unwanted additives. It is designed to be used during or after physical activity, or any situation involving intense fluid loss, helping to reduce the risk of cramps and fatigue while supporting muscle recovery.
Key Product: Hydrolift
MARKET LEADER
Dux Nutrition's Hydrolite is a high-performance hydro-electrolytic supplement specifically developed for athletes engaged in intense and long-duration activities like cycling, running, and CrossFit. Its key feature is a multi-source carbohydrate blend of maltodextrin, dextrose, and fructose, which provides both immediate and sustained energy to prevent performance decline during workouts and competitions. This formula is crucial for replenishing glycogen stores and accelerating muscle restoration post-exercise. Alongside its energy components, Hydrolite delivers a balanced mix of essential electrolytes, including 200mg of sodium, potassium, and calcium, to ensure rapid rehydration, maintain fluid balance, and prevent cramps. The product is recognized for its advanced formulation that supports the three pillars of athletic performance: hydration, energy, and recovery.
Key Product: Hydrolite
MARKET LEADER
Dobro's Hidra is an electrolyte powder that embodies the trend of natural and "clean" supplementation. It is formulated to offer intelligent hydration by replenishing essential minerals lost in sweat with a simple, effective formula. The product's core components are key electrolytes like sodium, potassium, and magnesium, which are vital for maintaining fluid balance and preventing symptoms of dehydration such as cramps and fatigue. A key differentiator for Hidra is its use of natural, plant-based ingredients, including real fruit and coconut water in powder form, and being sweetened with stevia. It is a zero-sugar, low-calorie, vegan-friendly option, making it a top choice for consumers seeking functional and clean hydration to support both physical performance and daily well-being without unnecessary additives.
Key Product: Hidra
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