These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Aesop, a brand renowned for its minimalist aesthetic and high-quality botanical formulations, offers the "A Rose By Any Other Name Body Cleanser." This product is iconic for its warm, unconventional floral and spicy aroma that elevates the daily act of cleansing into a refined ritual. The formulation is infused with Damask Rose Flower Oil, complemented by the spicy notes of Cardamom and Black Pepper, creating a scent that is both intriguing and comforting. It gently cleanses the skin without stripping it of moisture, leaving a subtle, lingering fragrance. This body wash is a top-of-mind choice for consumers who appreciate complex, layered scents and high-performance, plant-based ingredients, making it a key product in the perfumed body wash trend.
Key Product: A Rose By Any Other Name Body Cleanser
MARKET LEADER
Glasshouse Fragrances, a prominent Australian brand celebrated for its evocative home and personal fragrances, has a standout perfumed body wash in its "Kyoto in Bloom Camellia & Lotus Body Wash." This product is a favorite for its creamy, foaming formula and its heavenly, long-lasting scent. It captures a sophisticated blend of fresh lime, creamy vanilla, and heady amber, which leaves the skin beautifully scented long after the shower. The body wash is designed to be gentle on the skin while providing a rich, velvety lather, turning a simple shower into a decadent, fragrant escape. Its popularity and chic packaging make it an iconic choice for those seeking a truly sensorial cleansing experience.
Key Product: Kyoto in Bloom Camellia & Lotus Body Wash
MARKET LEADER
Sol de Janeiro has become a globally recognized brand, and its "Brazilian 4Play Moisturizing Shower Cream-Gel" is an iconic product that perfectly represents the perfumed body wash trend. Famous for its association with the cult-favorite Brazilian Bum Bum Cream, this shower gel features the same addictive and warm gourmand fragrance of pistachio and salted caramel. The scent is a major driver of its popularity, allowing consumers to layer their fragrance for a longer-lasting effect. The formula is also enriched with a blend of Cupuaçu Butter, Coconut Oil, and Açaí Oil to condition and nourish the skin. This combination of an irresistible, recognizable scent and effective moisturizing properties makes it a top choice for trend-aware consumers.
Key Product: Brazilian 4Play Moisturizing Shower Cream-Gel
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows very little search interest and no sales history, indicating minimal engagement and volume. It is too early to assess growth potential.
Search interest for perfumed body wash is very low and only shows minimal activity in the most recent periods. The trend is just beginning to gain traction.
Google Trends (12 Months)
TikTok Posts
50 posts analyzed
KORA Organics
International supermodel and entrepreneur, founder of KORA Organics.
Aveda
Australian model and founder of the skincare line, Equal Beauty.