These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A bespoke serum created in a professional setting following a one-on-one consultation with a skincare professional who uses a patented diagnostic tool. A personalized corrective serum is formulated in real-time from a range of 14 high-potency, professional-grade ingredients, including exfoliants, brightening agents, retinol, and niacinamide, to address specific issues like discoloration, fine lines, and uneven texture. The serum is designed to last for three months, after which a reassessment can lead to an adjusted formula.
Key Product: Custom D.O.S.E
MARKET LEADER
A customizable kit that allows consumers to select one full-sized "Bye Bye" serum from a range of five options, each targeting a particular concern such as redness, dark spots, lines, pores, or breakouts. The chosen serum is paired with a full-size of the brand's Confidence in a Cream Anti-Aging Hydrating Moisturizer. This "build-your-own" set concept allows users to create a routine that directly addresses their primary skin goal.
Key Product: It's Your Customized Face Serum Skincare Kit
MARKET LEADER
A set that allows users to select any three ampoules from a curated and extensive range to create a targeted and personalized treatment routine. The brand emphasizes a "tailor-made" approach for consumers to address concerns from lifting and firming to brightening and soothing. The ampoules are vacuum-sealed to ensure freshness and efficacy, allowing consumers to mix and match professional-level treatments.
Key Product: Pro X Ampoules 3-Pack
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is stable, sales volumes in both value and premium segments are described as cooling and currently in the dozens or negligible units, preventing a higher score. The trend shows consistent but not rapidly growing engagement or commercial traction.
Search interest for Personalized Ampoule Sets has remained relatively stable over the past year, indicating a consistent level of consumer engagement. The trend is supported by ongoing interest in customizable and targeted skincare solutions.
Google Trends (12 Months)
TikTok Posts
151 posts analyzed
Rejuran
Matriarch and 'momager' of the Kardashian-Jenner clan, a powerhouse influencer in the anti-aging and luxury skincare space.
Medicube
Model, media personality, and founder of the skincare brand Rhode, an influential figure for Gen Z and millennials.