These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A globally beloved hazelnut spread that offers personalization campaigns, allowing consumers to have a name or a short message printed directly onto the iconic Nutella jar label. This initiative, often available at pop-up events, transforms a household favorite into a bespoke gift for holidays and birthdays, making the jar a cherished memento.
Key Product: Personalized Nutella Jar
MARKET LEADER
A leader in drinkware, Starbucks offers customizable mugs and tumblers. A key product is the "Personalisable Mug," which includes an erasable pen for handwritten messages. Their drinkware is also widely personalized through third-party services offering vinyl decal printing and engraving, making it a top choice for practical and stylish gifts.
Key Product: Personalisable Mug / Customizable Tumblers
MARKET LEADER
Famous chocolate candies offering customization options for both the candies and their packaging, including gift jars. While direct availability in the Philippines may be limited, local gift businesses import and provide personalized M&M's sets, allowing consumers to feature names, messages, and even photos on the candy shells. They are a premier choice for party favors and festive gifts.
Key Product: Personalized M&M's Gift Jar
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While sales data is unavailable, the search interest shows a moderate upward trend with occasional spikes, suggesting growing popularity. The cultural relevance and demand for personalized items contribute to a medium trend score.
Search interest for personalized celebration jars shows recent upward movement, indicating growing consumer engagement. The trend is supported by cultural interest in unique, sentimental gifts and practical, memorable items for events.
Google Trends (12 Months)
TikTok Posts
41 posts analyzed
Fornasetti
A globally recognized fashion icon, actress, and artist, Heart Evangelista holds significant influence in fashion and lifestyle trends in the Philippines.
As one of the most popular actresses, hosts, and entrepreneurs in the Philippines, Anne Curtis has massive influence over the mass market.