These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Puríssima offers a high-end, deeply personalized supplementation service that combines technology with nutritional science. Customers complete an extensive online clinical questionnaire covering over 90 variables related to their health, lifestyle, and goals. An AI algorithm then designs a unique formula containing between 42 and 58 active ingredients, which is validated by a medical team. The product is delivered as a monthly kit containing a personalized powder blend for a daily shake and a small number of complementary capsules, simplifying the daily routine. This hyper-personalized approach, which uses premium ingredients and is manufactured on demand, positions Puríssima as an iconic brand at the forefront of the personalized wellness trend in Brazil.
Key Product: Puríssima Personalized Subscription
MARKET LEADER
SetYou provides a personalized vitamin subscription service that simplifies the path to customized supplementation. The process begins with a free online assessment where users answer questions about their lifestyle, health conditions, and personal goals. Based on these answers, a proprietary algorithm recommends a unique blend of vitamins, minerals, and herbal supplements. The personalized formula is then delivered to the customer in a box containing 30 individual daily sachets, making it easy to maintain a consistent routine. The service is designed to be an accessible entry point into personalized health, pushing the trend forward by making customized daily vitamin packs a straightforward and uncomplicated experience for the modern consumer.
Key Product: Seu Multi
MARKET LEADER
OMV (Oh Minhas Vitaminas) champions the trend of personalized daily vitamins through a user-friendly online platform. The brand invites consumers to take a quiz about their lifestyle and objectives to receive a free, personalized recommendation of supplements. These recommendations are then assembled into convenient daily packs, each containing the customer's specific capsules for the day. The service offers the flexibility of a monthly subscription or a one-time purchase, and the daily sachets are delivered in a dispenser box, which helps users remember to take their vitamins and build a routine. By combining customization with the practicality of daily sachets, OMV is a top-of-mind brand for consumers seeking a personalized and hassle-free approach to their health.
Key Product: Personalized Daily Packs
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows consistent search interest and cultural relevance, suggesting a solid market presence. However, the lack of significant upward momentum or sales data prevents a higher score.
Search interest for personalized daily vitamin sachets has remained consistently stable over the observed period. This indicates a steady demand and established presence in the market.
Google Trends (12 Months)
A popular and influential Brazilian actress, comedian, and television host known for her relatable persona and influence on lifestyle and wellness trends.
A top-tier Brazilian actress and international model who is a significant trendsetter in fashion, beauty, and lifestyle in Brazil.