These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Marilag Accessories PH taps into the personalization trend by offering customers the ability to create their own anklets with their names or chosen words. This direct form of personalization allows for a unique and iconic statement piece. The brand provides a variety of chain types and fonts, including the option to use one's own handwriting, making each anklet a truly one-of-a-kind item. The use of gold-filled, tarnish-free, and hypoallergenic materials also caters to the demand for everyday, long-lasting jewelry.
Key Product: Name Bracelet/Anklet
MARKET LEADER
Sunkissed Pinay champions the symbolic aspect of the trend by incorporating Filipino cultural heritage into its designs. The brand offers bracelets and anklets that can be customized with Baybayin, an ancient script of the Philippines. This allows Filipinos to connect with their roots and wear a piece of their history. Beyond script, they offer powerful symbols like the Philippine sun, creating pieces that are not just personal but also deeply resonant with national pride.
Key Product: Baybayin Script Bracelet - Customized
MARKET LEADER
Imono Jewelry is a prominent brand in the Philippines that directly caters to the demand for personalized accessories. Their strength lies in offering professional engraving services for their stainless steel jewelry, allowing customers to add names, initials, or heartfelt messages to their chosen pieces. Their beaded and chain anklets serve as a perfect canvas for this personalization trend. By providing a straightforward way to customize a classic beaded or simple chain anklet, Imono makes the trend accessible and appealing to a broad audience.
Key Product: Beaded Steel Anklet (Engravable)
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is stable, there is no significant upward momentum, and the lack of sales data prevents an assessment of volume growth. The trend shows consistent engagement due to its personal and symbolic nature, placing it in the medium range.
Search interest for personalized and symbolic anklets has remained relatively stable over the past year, indicating a consistent level of consumer interest. The trend is driven by a desire for self-expression and meaningful accessories, which suggests enduring appeal.
Google Trends (12 Months)
V! Jewelry
As one of the most influential actresses of her generation, Kathryn Bernardo's style choices are closely followed by a massive fanbase. Her endorsement of a local jewelry brand underscores her connection to the local accessories market.
A global fashion icon, Heart Evangelista is renowned for her love of luxurious and meaningful jewelry. She often shares her collection, which includes pieces with personal stories.
Offshore
Known for her bold and trendsetting fashion sense, Nadine Lustre has been previously noted for incorporating anklets into her beach and casual wear, embodying an 'island girl' aesthetic.