These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Vitable is an Australian-owned vitamin subscription service that provides highly personalized daily vitamin packs based on a comprehensive online quiz. The customized plan is delivered in daily, home-compostable tear-off sachets. All products are manufactured in Australia under TGA and GMP standards.
Key Product: Personalised Daily Vitamin Packs
MARKET LEADER
Zenutri is a key player in the Australian personalized vitamin market, offering personalized daily dosages of essential vitamins based on an advanced system that analyzes responses from a detailed online quiz. Their scientifically-crafted, TGA-approved vitamin bundles are delivered in a month's supply of individually portioned daily packs.
Key Product: Personalised Vitamin Packs
MARKET LEADER
Founded by nutritionist Jessica Sepel, JSHealth Vitamins offers the "Daily Essentials Pack," which provides convenient, pre-portioned daily vitamins. This pack contains three of the brand's foundational formulas in one-a-day sachets to support general health and wellbeing, serving as a simplified entry point into daily vitamin routines.
Key Product: Daily Essentials Pack
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows consistent search interest and cultural relevance, suggesting a solid market presence. However, the lack of significant upward momentum or sales data prevents a higher score.
Search interest for personalized vitamin sachets has remained consistently stable over the observed period. This indicates a steady, established demand rather than rapid growth or decline.
Google Trends (12 Months)
JSHealth Vitamins
A clinical nutritionist, 3x best-selling author, and the founder of the wellness empire, JSHealth. She is known as one of Australia's most trusted health figures, having started her brand from a blog about her journey to overcome fad dieting.
Vitable
Founder and managing director of Vitable, a personalized supplement company launched in 2019. Originally from Morocco, she was inspired to create a tailored solution after experiencing burnout and feeling overwhelmed by the traditional vitamin aisle.
Selfish Supps
A major Australian social media influencer known for her fitness programs. She launched a supplement brand with her sisters in 2025 aimed at women.