These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
An iconic product in the luxury beauty space, the Dior Addict Lip Glow is a "color-reviving" lip balm that perfectly marries skincare and makeup. Its formula, composed of 97% natural-origin ingredients, is enriched with cherry oil to provide up to 24 hours of hydration. The magic of this product lies in its "color reviver" technology, which reacts to the moisture level and pH of the lips to create a subtle, custom color that enhances the natural tone with a delicate shine. This fusion of deep hydration and personalized color has cemented its status as a top-of-mind product for trend-conscious consumers, pushing the pH-activated trend by offering a high-end, elegant, and nourishing experience.
Key Product: Addict Lip Glow
MARKET LEADER
As a leading and proudly Mexican brand, Bissú has captured the pH-activated trend with its "Brillo Labial Mágico pH". This product features a moisturizing, vegan formula that reacts to the user's pH to leave a subtle and flattering pink tone. It stands out by offering a playful sensory experience with a variety of fruit scents like watermelon, grape, and green apple. The product's accessibility, combined with its high-quality, non-sticky, and dermatologically tested formula, makes it an iconic and trendy choice within the Mexican market. It helps push the trend by making personalized lip color fun, affordable, and widely available.
Key Product: Brillo Labial Mágico pH
MARKET LEADER
Italia Deluxe, a trendy and popular brand in Mexico, offers a glamorous take on the pH-activated theme with its 24K Magic Lip Oil. This product enhances the natural lips with a subtle, customized color change driven by pH-activation technology. What makes it a standout is its non-sticky, nourishing oil formula infused with real gold flakes, providing a luxurious feel and a healthy-looking shine. This lip oil helps to popularize the trend by combining the fun of color-changing technology with the visual appeal of shimmering gold and the comfortable, hydrating feel of a lip oil, making it a top choice for consumers seeking a trendy yet pampering product.
Key Product: 24K Magic Lip Oil
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong engagement with increasing search interest and significant cultural buzz around its innovative, personalized nature. While specific sales volume data is unavailable, the growing search momentum suggests increasing commercial traction.
Search interest for pH-activated lip gloss has shown a notable upward trend, particularly in recent months. The product's unique color-changing feature and natural look appeal to consumers seeking personalized beauty experiences.
Google Trends (12 Months)
TikTok Posts
5 posts analyzed
Yuya (in collaboration with Republic Cosmetics)
One of Mexico's most influential and pioneering beauty content creators, with millions of followers and her own successful cosmetics line.
BissĂş
A Guadalajara-based beauty influencer who has gained a substantial following by reviewing and testing new makeup products.