These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Ocean Drop is making waves with its recent entry into the savory snack market, launched in November 2025. This baked, crunchy snack is positioned as a "clean label" and sustainable alternative in a category often filled with ultra-processed options. It combines pea protein with other natural ingredients like rice flour, quinoa, and chia to deliver 12 grams of protein per serving. The product is designed to provide sustained energy and satiety, appealing to health-conscious consumers looking for a functional and flavorful snack for any time of day. By focusing on real ingredients and a formulation free from gluten, lactose, and GMOs, Ocean Drop is pushing the trend for transparent and genuinely nutritious plant-based options.
Key Product: Snack Proteico Vegano
MARKET LEADER
Plantlab has expanded its popular line of creamy plant-based proteins with a range of protein bars that focus on gourmet flavors. Launched in late 2024, these bars are designed to offer a delicious and convenient protein boost. The brand, known for its smooth-textured protein powders, brings the same commitment to taste and quality to its snack line. The introduction of indulgent flavors like 'Cookies & Cream' and 'Creamy Strawberry' helps to challenge the perception that plant-based snacks are bland, making high-protein, vegan snacking a more appealing and mainstream choice for trend-aware consumers.
Key Product: Plantlab Protein Bar
MARKET LEADER
As a major player in the sports nutrition market, Atlhetica Nutrition has established a strong presence in the vegan category with its award-winning "Best Vegan" line. The Best Vegan Bar is an iconic product within this line, offering a practical and tasty snack option. Each bar provides 10 grams of protein derived from sources like pea, rice, and chia. A key feature is that it is naturally sweetened with Stevia and fortified with Vitamin B12, a crucial nutrient for those on plant-based diets. With indulgent flavors such as 'Trufa de Avelã' (Hazelnut Truffle) and a chocolate coating, the bar successfully merges the appeal of a treat with the functional benefits of a protein supplement, pushing the trend that healthy, plant-based eating does not require sacrificing taste.
Key Product: Best Vegan Bar
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest shows some fluctuation, it remains at a consistent, moderate level, suggesting steady engagement. The lack of sales data prevents a full assessment of volume growth, but the sustained search interest implies a stable market.
Interest in plant-based protein snacks has remained relatively stable over the observed period, indicating a consistent level of consumer attention. The trend is well-established and has moved beyond initial growth phases.
Google Trends (12 Months)
TikTok Posts
65 posts analyzed
XBloom
A Brazilian television presenter, singer, and actress who has been a prominent vegan since 2018. She is an activist for animal rights and veganism and became a partner in the vegan fast-food chain XBloom in 2023.
One of Brazil's most famous fitness influencers, known for promoting a healthy and active lifestyle centered around a high-protein diet. While not strictly vegan, her influence in the fitness community is significant.
A Brazilian model, entrepreneur, and actress who is a vocal advocate for veganism and animal rights. Her participation in the 2024 edition of Big Brother Brasil brought further attention to her dietary choices.