The plant-based protein powder trend centers on formulas derived from vegan sources such as pea, brown rice, faba bean, and hemp. These powders are sought after for being free from common allergens like dairy and lactose, making them a popular choice for those with dietary sensitivities.
Trend signals, demand data, and market insights for this product
75/100
growing
AU$16 - AU$141
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Lovewell
Australian actress known for roles in "Warm Bodies" and "Hacksaw Ridge." She is a committed vegan since 2019, an advocate for animal welfare, and co-founded the wellness brand Lovewell.
Internationally acclaimed Australian actor best known for his role as Thor. While not a strict vegan, he has used plant-based diets to prepare for film roles.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
PranaOn's Power Plant Protein is a highly regarded, performance-oriented product in the Australian market. It is formulated for athletes and fitness enthusiasts, featuring a blend of pea, rice, and faba bean proteins to deliver a complete amino acid profile and support muscle recovery. The formula is enhanced with digestive enzymes, probiotics for gut health, and branched-chain amino acids (BCAAs) for optimal absorption and performance. As a brand, PranaOn is recognized for its commitment to natural, vegan-friendly formulas that are free from fillers and artificial additives, pushing the trend that plant-based options can be powerful and effective for serious athletic goals.
Key Product: Power Plant Protein
MARKET LEADER
Botanika Blends has carved out a niche by making plant-based protein fun and exceptionally tasty, directly challenging the stereotype of gritty, bland vegan powders. The brand is famous for its dessert-inspired flavors like 'Caramelised Popcorn' and 'Vanilla Cake Batter'. Their Plant Protein uses a base of organic pea and brown rice protein, often fortified with digestive enzymes and probiotics to ensure it's gentle on the stomach. By focusing on creating a creamy, smooth texture and indulgent taste, Botanika Blends helps push the plant-based trend into the mainstream, appealing to consumers who prioritize flavor and enjoyment in their daily protein supplement.
Key Product: Plant Protein
MARKET LEADER
Phyba is an innovative Australian brand setting a "new standard" for plant protein with a focus on gut health and a unique protein blend. Its Phyto-Fusion product moves beyond the common pea and rice formula, incorporating a quad-protein blend of pea, watermelon seed, sunflower seed, and pumpkin seed proteins. This combination provides a complete amino acid profile designed to rival whey protein for muscle recovery. A key feature is the inclusion of a "Gut Matrix™," a postbiotic blend designed to improve digestion and nutrient absorption, directly addressing the bloating some users experience with other protein powders. Phyba embodies the latest evolution in the plant-based trend, where clean, multi-source, and gut-friendly formulas are paramount.
Key Product: Phyto-Fusion Plant Protein
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