These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
PranaOn's Power Plant Protein is a highly regarded, performance-oriented product in the Australian market. It is formulated for athletes and fitness enthusiasts, featuring a blend of pea, rice, and faba bean proteins to deliver a complete amino acid profile and support muscle recovery. The formula is enhanced with digestive enzymes, probiotics for gut health, and branched-chain amino acids (BCAAs) for optimal absorption and performance. As a brand, PranaOn is recognized for its commitment to natural, vegan-friendly formulas that are free from fillers and artificial additives, pushing the trend that plant-based options can be powerful and effective for serious athletic goals.
Key Product: Power Plant Protein
MARKET LEADER
Botanika Blends has carved out a niche by making plant-based protein fun and exceptionally tasty, directly challenging the stereotype of gritty, bland vegan powders. The brand is famous for its dessert-inspired flavors like 'Caramelised Popcorn' and 'Vanilla Cake Batter'. Their Plant Protein uses a base of organic pea and brown rice protein, often fortified with digestive enzymes and probiotics to ensure it's gentle on the stomach. By focusing on creating a creamy, smooth texture and indulgent taste, Botanika Blends helps push the plant-based trend into the mainstream, appealing to consumers who prioritize flavor and enjoyment in their daily protein supplement.
Key Product: Plant Protein
MARKET LEADER
Phyba is an innovative Australian brand setting a "new standard" for plant protein with a focus on gut health and a unique protein blend. Its Phyto-Fusion product moves beyond the common pea and rice formula, incorporating a quad-protein blend of pea, watermelon seed, sunflower seed, and pumpkin seed proteins. This combination provides a complete amino acid profile designed to rival whey protein for muscle recovery. A key feature is the inclusion of a "Gut Matrix™," a postbiotic blend designed to improve digestion and nutrient absorption, directly addressing the bloating some users experience with other protein powders. Phyba embodies the latest evolution in the plant-based trend, where clean, multi-source, and gut-friendly formulas are paramount.
Key Product: Phyto-Fusion Plant Protein
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
Plant-based protein shows strong and increasing search interest, driven by significant cultural relevance and a growing consumer base. While specific sales volume data is unavailable, the sustained upward trajectory in searches suggests robust and growing market demand.
Search interest for plant-based protein has shown a consistent upward trend over the past year, indicating growing consumer adoption. The trend is supported by increasing cultural relevance around veganism, sustainability, and health-conscious choices.
Google Trends (12 Months)
TikTok Posts
39 posts analyzed
Lovewell
Australian actress known for roles in "Warm Bodies" and "Hacksaw Ridge." She is a committed vegan since 2019, an advocate for animal welfare, and co-founded the wellness brand Lovewell.
Internationally acclaimed Australian actor best known for his role as Thor. While not a strict vegan, he has used plant-based diets to prepare for film roles.