These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Botanika Blends has carved out a niche with its dessert-inspired protein bars that don't compromise on clean ingredients. The brand's Plant Protein Bars are celebrated for their unique, enjoyable flavours, moving away from the often-criticized taste of early-generation vegan protein snacks. These bars are crafted with a blend of organic pea and brown rice protein and are distinguished by their all-natural, gluten-free, and dairy-free credentials. A key feature that pushes the plant-powered trend forward is the inclusion of prebiotics and probiotics for gut health support, appealing to the holistic wellness mindset of modern consumers. The brand's commitment to avoiding artificial flavours and sweeteners resonates with the trend-aware snacker looking for both indulgence and nutrition.
Key Product: Plant Protein Bar – Vanilla Cake Batter
MARKET LEADER
Macro Mike has become a dominant force in the Australian plant-based protein market by focusing on unique protein sources like peanut and almond, which sets them apart from the common pea and rice protein blends. Their Protein Indulgence Bar is iconic for its rich, decadent taste and texture, which has been a significant factor in converting consumers who were previously skeptical about plant-based snacks. These bars are gluten-free, dairy-free, and vegan-friendly, catering to a wide range of dietary requirements. By creating highly palatable, dessert-style bars, Macro Mike has made plant-based snacking a desirable and top-of-mind choice for trend-conscious individuals.
Key Product: Protein Indulgence Bar
_high-protein-low-carb-plant-ba_1765449145.jpg)
MARKET LEADER
Body Science (BSc) is a well-established Australian sports nutrition brand that has successfully ventured into the plant-based market. Their High Protein Low Carb Plant Bar is a direct response to the demand for vegan snacks that also meet specific fitness-oriented macronutrient goals. This triple-layered bar is designed to be a satisfying and guilt-free snack, low in sugar and high in plant-based protein. It pushes the plant-powered trend by demonstrating that vegan snacks can be just as effective for muscle recovery and performance as their whey-based counterparts, making them a staple for fitness enthusiasts and everyday consumers alike.
Key Product: High Protein Low Carb Plant Bar
Current bestsellers and viral hits defining the consumer expectation.
Source easily with Sourcy. We connect you with verified suppliers, handle quality control, and simplify the entire process.
Real data showing search growth, social buzz, and consumer demand signals.
The trend shows consistent search interest and cultural relevance, suggesting a solid market presence. However, the lack of significant growth momentum prevents a higher score.
Interest in plant-powered protein snacks has remained consistently stable over the observed period. The trend shows no significant upward or downward movement, indicating a steady level of consumer engagement.
Google Trends (12 Months)
Happy Way
A French-Australian accredited nutritionist (AdvDip.Nutr) based in Sydney, specializing in plant-based nutrition. Through her platform, Plantbaes, she shares easy, healthy, and delicious plant-based recipes with a global community of over 4 million followers.
Happy Way
A French-Australian accredited nutritionist (AdvDip.Nutr) based in Sydney, specializing in plant-based nutrition. Through her platform, Plantbaes, she shares easy, healthy, and delicious plant-based recipes with a global community of over 4 million followers.
A vegan food and lifestyle influencer from the Gold Coast, Queensland. With a substantial following on YouTube and Instagram, she is recognized for her easy-to-follow, high-protein vegan recipes and "what I eat in a day" videos.