This trend involves elastic ties decorated with playful charms and pendants. Moving beyond simple bands, these hair ties feature small, dangling embellishments like metallic shapes, colorful beads, or quirky figures.
Trend signals, demand data, and market insights for this product
35/100
emerging
R$3 - R$34
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
As a leading brand in Brazil known for its vibrant and tropical prints, Farm Rio has successfully translated its iconic aesthetic into its hair accessories. The brand's scrunchies are instantly recognizable and highly coveted. These fabric-covered elastics often feature the same bold, colorful patterns as Farm's clothing collections, sometimes adorned with a matching bow. They push the "Playful Charm" trend by transforming a simple hair tie into a fashion statement that is both fun and stylish, allowing consumers to carry the brand's joyful, bohemian spirit in their hair. The use of unique, artistic prints on a classic '90s accessory creates a perfect blend of nostalgia and modern trends.
Key Product: Scrunchie com Laço Estampado
MARKET LEADER
Puket is a beloved Brazilian brand famous for its fun and colorful products, particularly appealing to children and teenagers, but also embraced by adults who appreciate a youthful aesthetic. The brand's hair elastics perfectly capture the "Playful Charm" theme by incorporating cute, rubberized appliques in various fun shapes. These often come in kits featuring whimsical characters like unicorns and pandas. These hair ties help push the trend by adding a literal charm and a playful, story-telling element to hairstyles, making them a popular choice for adding a touch of lighthearted fun to any look.
Key Product: Kit Elásticos de Cabelo com Aplique
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