These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
As a leading brand in Brazil known for its vibrant and tropical prints, Farm Rio has successfully translated its iconic aesthetic into its hair accessories. The brand's scrunchies are instantly recognizable and highly coveted. These fabric-covered elastics often feature the same bold, colorful patterns as Farm's clothing collections, sometimes adorned with a matching bow. They push the "Playful Charm" trend by transforming a simple hair tie into a fashion statement that is both fun and stylish, allowing consumers to carry the brand's joyful, bohemian spirit in their hair. The use of unique, artistic prints on a classic '90s accessory creates a perfect blend of nostalgia and modern trends.
Key Product: Scrunchie com Laço Estampado
MARKET LEADER
Puket is a beloved Brazilian brand famous for its fun and colorful products, particularly appealing to children and teenagers, but also embraced by adults who appreciate a youthful aesthetic. The brand's hair elastics perfectly capture the "Playful Charm" theme by incorporating cute, rubberized appliques in various fun shapes. These often come in kits featuring whimsical characters like unicorns and pandas. These hair ties help push the trend by adding a literal charm and a playful, story-telling element to hairstyles, making them a popular choice for adding a touch of lighthearted fun to any look.
Key Product: Kit Elásticos de Cabelo com Aplique
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is currently low, the recent uptick and cultural drivers like Gen Z's desire for self-expression indicate potential for growth. The lack of sales data prevents a higher score at this time.
Search interest for Playful Charm Hair Ties has been consistently low but shows a recent, albeit small, increase. This suggests the trend is just beginning to gain traction.
Google Trends (12 Months)