These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Lipchilli gloss by Brazilian influencer Franciny Ehlke is celebrated for delivering an immediate and noticeable plumping effect. Its innovative formula is designed to provide an instant volume boost, making the lips appear fuller right after application. The product also offers hydration and protection against labial oxidation, combining the plumping trend with lip care. Its popularity and immediate results have made it an iconic, top-of-mind product for consumers in Brazil seeking a dramatic plumping effect.
Key Product: Lipchilli
MARKET LEADER
Kiko Milano's 3D Hydra Lipgloss is one of the most desired and best-selling glosses in the Brazilian market. While not a traditional "stinging" plumper, it pushes the trend by creating a sophisticated, three-dimensional shine that gives the illusion of fuller, more voluminous lips. The formula is praised for being hydrating and providing a high-shine, mirror-like finish without a sticky feeling, which appeals to consumers looking for a comfortable way to achieve a plumping visual effect.
Key Product: 3D Hydra Lipgloss
MARKET LEADER
Maybelline's Lifter Gloss is a key player in the plumping trend, utilizing hyaluronic acid to achieve its effect. This key ingredient hydrates and visibly smooths the lip surface, resulting in a lifted, fuller appearance. The product provides a glossy finish and a volumized look without irritation, making it a popular choice for daily wear. Its accessibility and effective, on-trend formulation have made it a go-to for consumers wanting to embrace the plumping gloss theme.
Key Product: Lifter Gloss
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits strong engagement with consistently high search interest and cultural relevance for glamorous looks. While specific sales data is unavailable, the sustained search momentum suggests significant and growing commercial traction.
Search interest for plumping effect lip gloss shows a consistent upward trend with recent peaks, indicating growing popularity. The trend is driven by a desire for fuller lips as an accessible beauty enhancement.
Google Trends (12 Months)
3 posts analyzed
FRANCINY EHLKE
Digital influencer and entrepreneur with millions of followers, she has built a beauty empire with her eponymous brand, FRANCINY EHLKE. Her influence is immense, particularly among the younger demographic.
Linha Bruna Tavares
A journalist, beauty blogger, and one of the most respected beauty entrepreneurs in Brazil. She was one of the first major influencers in the country to launch a collaborative makeup line, which evolved into her successful independent brand, Linha Bruna Tavares.
Boca Rosa Beauty
A prominent Brazilian influencer, entrepreneur, and ex-reality TV star with a massive following. Her brand, Boca Rosa Beauty, is a major player in the national cosmetics market.