Plumping lip glosses are formulated to give lips a fuller, more voluminous appearance. These products often contain ingredients like hyaluronic acid and peptides that hydrate and create a temporary swelling effect for an instantly fuller pout.
Trend signals, demand data, and market insights for this product
55/100
growing
MX$87 - MX$774
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
MAC Cosmetics
Danna Paola is a Mexican actress, singer, and model. She is a major style and beauty icon in Mexico and Latin America with over 35 million Instagram followers. She was the first Mexican ambassador for Fendi and is a global ambassador for MAC Cosmetics.
KOS Beauty
Kenia Os is a Mexican music artist, entrepreneur, and social media influencer, known as "The Queen of Mexican Pop." She was the most-streamed female artist in Mexico on Spotify for 2023 and 2024 and has a social media following of over 50 million. She launched her own cosmetics line, KOS Beauty.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Dior's iconic lip plumper is a true luxury staple, celebrated for its dual function as both a gloss and a lip treatment. The formula is infused with cherry oil and hyaluronic acid, providing 24 hours of hydration while delivering a maximum volume effect. It visibly smooths and plumps the lips from the first application, pushing the trend by combining high-fashion glamour with scientifically-backed skincare benefits. Its reputation as a go-to for a sophisticated, high-shine, plumped look makes it an iconic product among beauty aficionados.
Key Product: Dior Addict Lip Maximizer
MARKET LEADER
A viral sensation, the Maybelline Lifter Plump is known for its intense heating sensation and immediate plumping results. Formulated with chili pepper and Maxi-Lip™, it provides a visible volumizing effect that is both dramatic and on-trend. This product pushes the plumping trend forward by making a high-impact, fuller-lip look accessible to a wide range of consumers. Its XL wand applicator is designed for easy and generous application, ensuring lips are coated in a glossy, luscious finish.
Key Product: Lifter Plump
MARKET LEADER
Fenty Beauty's Gloss Bomb Heat has quickly achieved iconic status for its ability to deliver a fuller-looking pout with a gentle warming sensation. The innovative "Plump Job Complex," featuring ginger root oil and capsicum fruit extract (pepper), creates a noticeable plumping effect without the shimmer of the original Gloss Bomb. Enriched with conditioning shea butter and Vitamin E, it nourishes the lips while providing a wet-look shine that maximizes visible volume. This product embodies the trend by offering an inclusive range of shades and a comfortable, nourishing formula that makes lips appear instantly fuller and smoother.
Key Product: Gloss Bomb Heat Universal Lip Luminizer + Plumper
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