These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Dior's iconic lip plumper is a true luxury staple, celebrated for its dual function as both a gloss and a lip treatment. The formula is infused with cherry oil and hyaluronic acid, providing 24 hours of hydration while delivering a maximum volume effect. It visibly smooths and plumps the lips from the first application, pushing the trend by combining high-fashion glamour with scientifically-backed skincare benefits. Its reputation as a go-to for a sophisticated, high-shine, plumped look makes it an iconic product among beauty aficionados.
Key Product: Dior Addict Lip Maximizer
MARKET LEADER
A viral sensation, the Maybelline Lifter Plump is known for its intense heating sensation and immediate plumping results. Formulated with chili pepper and Maxi-Lip™, it provides a visible volumizing effect that is both dramatic and on-trend. This product pushes the plumping trend forward by making a high-impact, fuller-lip look accessible to a wide range of consumers. Its XL wand applicator is designed for easy and generous application, ensuring lips are coated in a glossy, luscious finish.
Key Product: Lifter Plump
MARKET LEADER
Fenty Beauty's Gloss Bomb Heat has quickly achieved iconic status for its ability to deliver a fuller-looking pout with a gentle warming sensation. The innovative "Plump Job Complex," featuring ginger root oil and capsicum fruit extract (pepper), creates a noticeable plumping effect without the shimmer of the original Gloss Bomb. Enriched with conditioning shea butter and Vitamin E, it nourishes the lips while providing a wet-look shine that maximizes visible volume. This product embodies the trend by offering an inclusive range of shades and a comfortable, nourishing formula that makes lips appear instantly fuller and smoother.
Key Product: Gloss Bomb Heat Universal Lip Luminizer + Plumper
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest shows some volatility, there's a clear upward trend in recent periods, suggesting growing engagement. Without sales data, it's difficult to assess volume, but the cultural buzz and marketing efforts point to a developing market.
Search interest for plumping lipgloss shows consistent fluctuations but generally remains at a moderate level with recent upward movement. The trend is being actively discussed and marketed, indicating ongoing consumer interest.
Google Trends (12 Months)
TikTok Posts
19 posts analyzed
MAC Cosmetics
Danna Paola is a Mexican actress, singer, and model. She is a major style and beauty icon in Mexico and Latin America with over 35 million Instagram followers. She was the first Mexican ambassador for Fendi and is a global ambassador for MAC Cosmetics.
KOS Beauty
Kenia Os is a Mexican music artist, entrepreneur, and social media influencer, known as "The Queen of Mexican Pop." She was the most-streamed female artist in Mexico on Spotify for 2023 and 2024 and has a social media following of over 50 million. She launched her own cosmetics line, KOS Beauty.