These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Maybelline Lifter Plump is designed for an intense, immediate plumping effect. It features a formula infused with chili pepper, which creates a noticeable heating sensation to instantly make lips appear fuller. This gloss pushes the plumping trend by focusing on a powerful, visible result. The formula also contains Maxi-Lip™ and Hyaluronic Acid to smooth lip lines and provide a glossy, volumized finish. Its XL wand applicator allows for easy and generous application.
Key Product: Lifter Plump Lip Plumping Gloss
MARKET LEADER
From one of the Philippines' most influential local brands, the Sunnies Face Lip Glaze is a glossy lip treatment that offers a more conditioning approach to plumping. It is formulated with peptide-rich ingredients that help to plump and moisturize the lips over time, contributing to a naturally fuller look. This product embodies the trend by merging lip care with a high-shine, glass-like finish, and its unique metal applicator provides a cooling and massaging effect upon application, enhancing the luxurious experience.
Key Product: Lip Glaze
MARKET LEADER
GRWM Cosmetics' Lip Maxx is a standout product in the local market, specifically created for those seeking a cooling and plumping effect. This product was formulated with the Philippine climate in mind, offering a refreshing minty tingle upon application. It pushes the plumping trend by providing a noticeable volumizing effect while also being infused with nourishing ingredients like Grapeseed Oil and Vitamin E to keep lips moisturized. It can be worn alone for a glossy finish or as a topper over other lip products to add volume and shine.
Key Product: Lip Maxx
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits strong upward momentum in search interest and significant cultural buzz around achieving a fuller pout. While specific sales data is unavailable, the consistent and increasing search volume suggests robust and growing commercial traction.
Search interest for plumping lip gloss shows a generally upward trajectory with recent peaks, indicating growing consumer interest. The trend is driven by the desire for fuller lips and a glamorous look, aligning with current beauty aspirations.
Google Trends (12 Months)
3 posts analyzed
blk cosmetics
A Filipino-Australian actress, host, and entrepreneur with immense influence over the mass market. She is the co-founder of the popular local beauty brand blk cosmetics.
Lucky Beauty
A young and influential actress who has captured the attention of the Filipino youth with her acting roles and her own beauty brand, Lucky Beauty.
A global fashion icon and actress, Heart Evangelista is a significant trendsetter in the Philippines. Her sophisticated style and beauty choices are followed by a dedicated audience, making her a powerful influencer.