These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Developed by Australian podiatrists in Western Australia, Restorate's Revive Extra Strength formula is specifically designed to meet the challenges of the local climate. This cream is a prime example of the podiatrist-endorsed trend, leveraging a high concentration of urea (30%) to both moisturize and break down thick, callused skin. Its formulation by foot care experts who understand the specific needs of Australian consumers makes it a top-of-mind choice for those seeking professional-level care. The brand also offers an innovative spray format for those with mobility issues.
Key Product: Revive Extra Strength
MARKET LEADER
Footlogix has carved out a niche in the market with its "Pediceutical®" line, which merges pharmaceutical-grade ingredients with pedicure-focused solutions. The Cracked Heel Formula is a flagship product, frequently recommended by podiatrists for treating deep, painful cracks. Its standout feature is the Dermal Infusion Technology®, which allows the mousse-based formula to be absorbed quickly without leaving a greasy residue. This product's effectiveness is attributed to its blend of urea, which hydrates, and evening primrose oil, which helps improve skin structure.
Key Product: Cracked Heel Formula
MARKET LEADER
DU'IT Foot & Heel Balm Plus is a widely recognized product in Australia, claiming the top spot as the nation's number one foot and hand cream brand. Its credibility is significantly boosted by endorsements from podiatrists, Diabetes Australia, and the Eczema Association of Australasia. The formula contains 25% urea and promises visible results in just one day, effectively repairing and softening dry, cracked heels. Being non-greasy, easily absorbed, and free from common irritants like parabens and artificial fragrances makes it suitable for sensitive skin, further solidifying its status as a trusted, expert-backed solution.
Key Product: Foot & Heel Balm Plus
Current bestsellers and viral hits defining the consumer expectation.
Source easily with Sourcy. We connect you with verified suppliers, handle quality control, and simplify the entire process.
Real data showing search growth, social buzz, and consumer demand signals.
While the trend has garnered attention due to its association with medical credibility, the recent drop in search interest and lack of sales data indicate cooling engagement and limited commercial traction.
Search interest for podiatrist-endorsed foot cream has been relatively stable but shows a recent sharp decline. This suggests the trend may have reached its peak and is now beginning to cool off.
Google Trends (12 Months)
TikTok Posts
66 posts analyzed
Dr. Scholl's
Tennis legend
Go-To
Influencer
Media personality