These speakers are designed for on-the-go use, featuring wireless Bluetooth connectivity. Key features include long-lasting batteries, with some models offering up to 24 hours of playtime.
Trend signals, demand data, and market insights for this product
75/100
growing
R$24 - R$900
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
JBL
A powerhouse in the Brazilian music scene, Menos é Mais was the most-streamed pagode group in Brazil in 2025 and the second most-heard artist overall on Spotify. They are brand ambassadors for JBL in Brazil.
Aiwa
One of the world's most famous football players and a massive celebrity in Brazil, his influence on style and technology is undeniable. Products he uses often gain an aspirational element.
WAAW by Alok
A globally acclaimed DJ and music producer, and the most-heard Brazilian artist in the world. He co-created his own brand of audio products in partnership with the Brazilian technology company WAP.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The JBL Boombox 3 has solidified its position as a top-tier portable speaker in the Brazilian market, renowned for delivering massive sound in a rugged package. It pushes the portable trend by combining the power of a home stereo system with the freedom of a Bluetooth speaker. Its design features a sturdy metal handle for easy transport, and it is IP67 certified, making it both waterproof and dustproof, perfect for beach outings or pool parties. The speaker offers up to 24 hours of battery life, ensuring music playback for an entire day without needing a recharge. The JBL Original Pro Sound technology, combined with a 3-way speaker system including a redesigned subwoofer, provides deep, powerful bass and clear audio even at high volumes, setting a benchmark for high-performance portable sound.
Key Product: Boombox 3
MARKET LEADER
The Sony ULT Field 1 is a recent and trendy addition to the portable speaker market, designed for consumers who prioritize mobility and durability. This speaker embodies the portable theme with its extremely lightweight design (650g) and a versatile, multi-way strap, making it easy to carry anywhere. It pushes the trend by being not only waterproof and dustproof (IP67 rated) but also shockproof and rustproof, making it an ideal companion for outdoor adventures like hiking or trips to the beach. Despite its compact size, the ULT Field 1 delivers powerful sound with enhanced bass, a signature of the ULT POWER SOUND series, ensuring a rich audio experience on the go.
Key Product: ULT Field 1
MARKET LEADER
The Ultimate Ears MEGABOOM 4 is an iconic product that champions the portable speaker trend with its distinctive cylindrical design, engineered to deliver powerful and immersive 360-degree sound. It is built for adventure, featuring an IP67 rating for being waterproof and dustproof, and it even floats, making it a worry-free choice for use near water. The brand emphasizes extreme durability, using a high-performance fabric that is also used in gear for firefighters and motorcyclists. The MEGABOOM 4 is praised for its deep, thundering bass and long battery life, offering a premium audio experience that can be taken anywhere, from a party to a mountaintop.
Key Product: MEGABOOM 4
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