These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Sallve Moisturizing Body Scrub is frequently cited as a top choice specifically for combating ingrown hairs. It features a unique formula that combines three types of exfoliation: physical (from biodegradable bamboo particles), chemical (with AHAs from fruit acids), and enzymatic (with pomegranate enzymes). This multi-level action effectively removes dead cells, unclogs pores to prevent ingrown hairs, and promotes cell renewal. The scrub is designed to be both effective and gentle, with a creamy texture that hydrates the skin, leaving it smooth, soft, and even-toned. Its formulation makes it an iconic product for those seeking a modern, powerful solution to a common skin concern.
Key Product: Esfoliante Corporal Hidratante
MARKET LEADER
Raavi's scrub is recognized for its effectiveness in preparing the skin for hair removal and preventing ingrown hairs, often highlighted for both personal and professional use. It offers a medium level of abrasion, ideal for efficiently removing dead skin cells without being overly aggressive. This action helps to free trapped hairs and facilitate a closer, smoother depilation. The product is a go-to for those who want a professional-level experience at home, ensuring the skin is perfectly prepped and maintained between hair removal sessions.
Key Product: Creme Esfoliante Corporal Média Abrasão
MARKET LEADER
As a product from one of Brazil's most influential and beloved brands, the Natura Ekos Açaí scrub is an iconic representation of the trend. While part of a broader line focused on natural Brazilian ingredients, its function as an exfoliant is key to preventing ingrown hairs and renewing the skin. The product uses natural exfoliating particles to gently polish the skin, removing impurities and dead cells. The inclusion of Açaí oil, a potent antioxidant, helps revitalize the skin, leaving it soft and renewed. This scrub pushes the trend by combining the functional benefit of exfoliation with Natura's strong brand message of sustainability and the power of Amazonian biodiversity.
Key Product: Sabonete Lixa Esfoliante Açaí - Ekos
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows moderate engagement with increasing search interest and cultural relevance, especially around seasonal beauty needs. However, the lack of sales data prevents a full assessment of commercial volume and growth.
Search interest for pre-depilation and ingrown hair scrubs shows a general upward trend with some fluctuations. The trend is gaining traction as a functional beauty solution, particularly with seasonal relevance.
Google Trends (12 Months)
TikTok Posts
73 posts analyzed
Wepink
A powerhouse influencer and entrepreneur in Brazil with tens of millions of social media followers. She is the founder of the cosmetics brand Wepink.
Intt Cosméticos
A nationally recognized and highly respected actress with a long-standing career in Brazilian television and film, making her a trusted and familiar face.