





These brands are driving demand and shaping what consumers want to buy.

MARKET LEADER
The Fellow Stagg EKG is a coveted precision pour kettle with a stunning minimalist design and matte finishes. It features a gooseneck spout engineered for an optimal pour-over flow rate and a counterbalanced handle for a steady grip. Its key feature is variable temperature control, displayed on an LCD screen, allowing users to set the exact temperature for different brews. It also has a quick heating time and a 'hold' mode that maintains the set temperature for up to 60 minutes.
Key Product: Stagg EKG Electric Kettle

MARKET LEADER
A staple in the specialty coffee scene, the Hario V60 Buono Electric Kettle is celebrated for its classic, user-friendly design. It has a signature beehive-shaped stainless steel body and a slim gooseneck spout for a slow, controlled pour. While it lacks variable temperature control, its simplicity and reliability make it a popular choice. It boils water quickly and features an automatic shut-off for safety, serving as an accessible entry point into precision pouring.
Key Product: V60 Buono Electric Kettle

MARKET LEADER
The Timemore Fish Smart Electric Kettle features a patented gooseneck spout designed for a continuous and stable 90-degree vertical water flow, providing exceptional control. It boasts a touch-sensitive temperature adjustment slider and a clear LED display showing both target and real-time temperatures. Made from 304 food-grade stainless steel and equipped with a STRIX temperature controller, it appeals to tech-savvy consumers seeking precision with cutting-edge tools.
Key Product: Fish Smart Electric Kettle
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest, driven by a growing appreciation for specialty coffee and home brewing. While sales volume data is unavailable, the increasing search activity suggests significant potential for growth.
Search interest for precision pour kettles has shown a notable upward trend, particularly in recent months. This indicates a growing consumer interest in specialized coffee brewing equipment.
Google Trends (12 Months)
Hario
Filipino-French content creator, restaurateur, and founder of the media company FEATR. A James Beard Award winner, he is a significant food and beverage influencer in the Philippines with a focus on Filipino cuisine, culture, and the local coffee scene.
Higold
A popular Filipino lifestyle and beauty vlogger known for her "try-on hauls," home organization content, and product recommendations. She is a significant influencer for home and kitchen essentials.
Brewsmarter
A well-known Filipino lifestyle and travel influencer recognized for her minimalist and highly curated aesthetic. Her content revolves around fashion, travel, and home life, influencing an audience that appreciates modern and stylish living.