These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The L'Oréal Paris Revitalift Hyaluronic Acid Serum is a powerful anti-aging serum designed to hydrate and fill in expression lines. Its packaging in a sleek, transparent glass bottle with a dropper applicator not only protects the potent formula containing 1.5% pure hyaluronic acid but also provides a premium, clinical aesthetic that is popular with skincare consumers. The glass bottle feels substantial and luxurious, reinforcing the product's efficacy and its position as a top-tier offering in the mass-market skincare segment. This presentation helps to elevate the daily skincare routine into a more luxurious ritual, pushing the trend of premiumization in personal care.
Key Product: Revitalift Hialurônico Sérum Preenchedor
MARKET LEADER
Elysée Eau de Parfum is one of O Boticário's most sophisticated fragrances, representing the brand's venture into the high-end perfume market. The product is housed in a heavy, faceted glass bottle that resembles a jewel, complete with a solid gold-toned base, which immediately communicates luxury and exclusivity. The brand emphasizes the use of high-quality raw materials in the fragrance, and the premium glass packaging is crucial in reflecting this inner value. This bottle is not just a container but a decorative object, making it a top-of-mind product for consumers seeking a luxurious and iconic fragrance, thereby driving the trend for opulent glass packaging in Brazilian perfumery.
Key Product: Elysée Eau De Parfum
MARKET LEADER
Part of Natura's new high-perfumery collection, Ekos Alma is an Eau de Parfum that celebrates the soul of the Amazon rainforest. The fragrance uses rare, essential oils from the Amazon and is presented in a uniquely designed glass bottle that has a rustic yet highly sophisticated appeal. The bottle's design and the natural, rich color of the perfume within are visible through the clear glass, highlighting the product's connection to nature and its precious ingredients. By choosing glass, Natura not only ensures the stability of the complex fragrance but also aligns with the brand's commitment to sustainability, as they are pioneers in using recycled glass in their perfume bottles in Brazil. This combination of unique design, natural ingredients, and sustainable luxury makes Ekos Alma a key product pushing the premium glass trend.
Key Product: Ekos Alma Eau de Parfum
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits strong engagement with increasing search interest and cultural relevance in luxury and sustainable packaging. While specific sales data is unavailable, the growing search interest suggests increasing commercial adoption.
Search interest shows significant upward momentum, with notable spikes in recent periods. The trend is gaining traction as a premium and sustainable packaging choice in the luxury market.
Google Trends (12 Months)
Carolina Herrera
A television host, actress, and one of Brazil's most prominent media personalities, known for her bold and fashion-forward style and as a key trendsetter for the mass market.
Lancôme
A highly acclaimed actress known for her elegance and sophistication. She is a powerful influencer in fashion and beauty with a massive social media following.
Dior
A versatile and popular actress with a long-standing career in television and film, known for her transformative roles and charismatic personality. Her beauty and style choices are closely followed by millions of fans.