These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
An antitranspirant formulated with fractions of probiotics intended to care for and help repair the skin's natural barrier. It promises 72-hour protection, is dermatologist-approved, and aims to nurture the skin's microbiome as a method of odor control.
Key Product: Obao Dermo-Eficacia Desodorante ProbiĂłtico Reparador
MARKET LEADER
This deodorant uses probiotics to regulate perspiration and neutralize bad odors while absorbing moisture with diatomaceous earth. Its formula is 99% of natural origin, free from aluminum salts and alcohol, and suitable for sensitive skin.
Key Product: Fresh Deodorant with Probiotics
MARKET LEADER
Certified organic deodorants formulated with active probiotics to act as a "freshness ally." The brand emphasizes its organic certification and the use of natural active ingredients to regulate perspiration odors, offering variants like Rose Intense and Blanc de Coton.
Key Product: Natural Probiotic Deodorant
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is showing positive momentum, the overall volume appears moderate and has not yet reached peak levels. The trend is driven by scientific interest and innovation in the skincare space.
Search interest for probiotic-infused deodorant shows a recent upward trend, indicating growing consumer curiosity. The concept is gaining traction due to increased awareness of skin microbiome health.
Google Trends (12 Months)
TikTok Posts
67 posts analyzed
AMAI
A prominent actress, model, and member of the influential Derbez family, Aislinn Derbez holds significant sway over lifestyle and wellness trends in Mexico. She co-founded a brand dedicated to creating sustainable, natural, and organic personal care products.