The focus is on robust sun protection, with daily use of broad-spectrum sunscreens with an SPF of 30 or higher being essential. The latest products are often oil-free, lightweight, and suitable for daily urban use, not just for the beach.
Trend signals, demand data, and market insights for this product
70/100
growing
R$11 - R$260
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
L'Oréal Paris
A highly acclaimed and long-standing Brazilian actress, television host, and L'Oréal Paris spokesperson for 15 years, possessing significant influence and recognition across the country.
L'Oréal Paris
A popular younger actress who has gained massive recognition from her roles in recent successful telenovelas, making her a relatable figure for a younger demographic.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
La Roche-Posay's Anthelios line is a leader in the Brazilian sun protection market, frequently recommended by dermatologists. The Anthelios UVMune 400 Invisible Fluid SPF50+ represents the pinnacle of the protective skincare trend. Its key innovation is the exclusive Mexoryl 400 filter, which protects against the most insidious long UVA rays, offering the most complete protection against deep cellular damage. This product pushes the trend by providing exceptionally high, broad-spectrum protection in an ultra-light, invisible fluid texture that is comfortable for daily use, even on sensitive skin. Its "invisible" finish and resistance to water, sweat, and sand make it an iconic choice for consumers seeking maximum protection without the downsides of traditional sunscreens.
Key Product: Anthelios UVMune 400 Invisible Fluid SPF50+
MARKET LEADER
ISDIN has gained significant popularity in Brazil for its innovative, high-performance sunscreens. The Fotoprotector ISDIN Fusion Water 5 Stars is an iconic product that embodies the protective trend by making high-SPF protection incredibly wearable. Its standout feature is its ultralight, water-based texture that absorbs immediately, leaving a fresh, matte finish without any greasy residue, making it ideal for oily and combination skin types prevalent in Brazil. It is also formulated to not irritate the eyes. This product advances the protective skincare trend by demonstrating that daily sun protection can be a pleasant, sensory experience, encouraging consistent use which is crucial for effective skin defense against photoaging and other sun-induced damage.
Key Product: Fotoprotector ISDIN Fusion Water 5 Stars SPF 50
MARKET LEADER
Nivea is a highly popular and accessible brand in Brazil, known for its reliable and cost-effective products. The Nivea Sun Protect & Hidrata line is a top-seller that perfectly showcases the trend of combining protection with other skincare benefits. The Protect & Hidrata FPS 70 lotion offers a high level of sun protection while delivering deep, long-lasting hydration, preventing the skin from drying out due to sun exposure. This product pushes the protective trend by making high-factor sun care an integral part of a daily moisturizing routine for the body and face, reinforcing the idea that protection and hydration are not mutually exclusive but essential partners in maintaining healthy skin.
Key Product: Nivea Sun Protect & Hidrata FPS 70
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