These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
As one of the most talked-about releases for 2025, the Chanel 25 bag was first seen in the brand's Spring/Summer 2025 runway collection. This bag captures the quintessential Chanel aesthetic with its classic quilted design, iconic CC closure, and an interwoven chain strap. Pushing the trend forward, it incorporates utilitarian cargo pockets, adding a contemporary and practical element to its timeless elegance. The Chanel 25 is offered in three different sizes, positioning it as a versatile choice for various occasions, from an everyday essential to a larger tote.
Key Product: Chanel 25 Bag
MARKET LEADER
The Saint Laurent Loulou is a celebrated staple, known for its soft structure and distinctive chevron quilting. This bag effortlessly combines practicality with a timeless rock-chic sensibility, making it a highly versatile option suitable for both day and evening wear. The Loulou's supple leather and iconic YSL monogram have made it a favorite among those who appreciate both luxury and a modern, less rigid silhouette. Its availability in multiple sizes, from "Toy" to large, ensures there is a Loulou to suit any preference, cementing its status as a top-of-mind quilted bag.
Key Product: Loulou
MARKET LEADER
A modern icon, the Bottega Veneta Padded Cassette has been a driving force in the evolution of the quilted trend. The bag showcases a magnified and padded version of the house's signature intrecciato weave, creating a bold, three-dimensional effect that is both visually striking and soft to the touch. This innovative design has been a breakout success, praised for its blend of traditional craftsmanship and a contemporary, minimalist aesthetic. The absence of overt logos and the focus on texture and form have made the Padded Cassette a symbol of understated luxury and a key player in the quilted bag landscape.
Key Product: Padded Cassette
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest shows some volatility, sales volume remains steady in the premium segment and has cooled in the value segment, indicating a mature trend. The cultural relevance and consistent demand place it in the medium range.
The quilted shoulder bag has maintained consistent interest over a long period, with search trends showing fluctuations but no significant decline. This indicates a lasting appeal and established presence in the market.
Google Trends (12 Months)
TikTok Posts
149 posts analyzed
Chanel
A model and social media powerhouse, Sofia Richie Grainge has become synonymous with the "quiet luxury" aesthetic. Her sartorial choices are closely watched and emulated by a global audience, making her a pivotal figure in solidifying a trend's status. Her influence lies in her ability to blend classic elegance with modern sensibilities.
Chanel
An accomplished actress with a strong presence in both film and on Broadway, Zoey Deutch is also recognized for her chic and sophisticated style. Often photographed at major fashion events, her endorsement of a trend carries weight with those who follow her classic yet fashionable choices.
Coach
As a globally recognized singer, actress, and producer, Selena Gomez holds immense influence over a massive and diverse audience. Her style evolution is consistently in the spotlight, and her choice of accessories can instantly propel a product into the mainstream consciousness.