These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
As part of its "Green Beauty" initiative, Garnier aims for all its products to use 100% recycled plastic by 2025. Their Micellar Cleansing Water is a standout product, packaged in bottles made from 100% recycled PET (excluding the cap, colorants, and additives), which reduces reliance on virgin plastics and promotes a circular economy.
Key Product: SkinActive Micellar Cleansing Water All-in-1
MARKET LEADER
A premium skincare brand under L'Oréal, Biotherm is set to be the first to launch a cosmetic bottle developed with Carbios' enzymatic recycling technology in 2025. This process creates high-quality, infinitely recyclable PET from complex plastic waste, positioning Biotherm as a leader in eco-friendly luxury cosmetics.
Key Product: To be launched in 2025 in a bottle made with Carbios' enzymatic recycling technology
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits strong engagement with notable surges in search interest, reflecting increasing cultural relevance. While specific sales volume data is unavailable, the growing search momentum suggests a healthy and expanding market.
Search interest shows a clear upward trend with significant spikes, indicating growing consumer interest. The trend is driven by a strong push for eco-conscious and circular economy solutions in mass-market products.
Google Trends (12 Months)
TikTok Posts
Head & Shoulders
Diego Boneta is a highly influential Mexican actor and singer who gained significant international recognition for his leading role in the biographical series "Luis Miguel." His fame and popularity, particularly among a younger demographic, make him a powerful voice for driving trends and raising awareness on important issues, including environmental sustainability.
Garnier
While not fronted by a single, long-term celebrity ambassador for this specific initiative in Mexico, Garnier is a globally recognized beauty brand with a significant presence and influence in the Mexican market. The brand has made substantial public commitments to sustainability, which resonates with the growing eco-conscious consumer base in the country.