These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Natura, a brand renowned for its commitment to sustainability, has long been a pioneer in offering refills. The Ekos line, which utilizes ingredients from the Amazon rainforest, is iconic in the Brazilian market. The Castanha (Brazil Nut) body lotion is a top-of-mind product for consumers, celebrated for its rich, nourishing texture and unique fragrance. The refill system is a core part of its identity, allowing consumers to reuse the original, artistically designed bottle. This approach significantly reduces plastic waste, as the refill pouch uses much less material than the primary packaging. By making refills for best-selling products like the Ekos Castanha lotion widely available and economical, Natura actively encourages a circular economy and reinforces its image as a leader in sustainable beauty.
Key Product: Ekos Castanha Polpa Desodorante Hidratante Corporal - Refil
MARKET LEADER
O Boticário, one of Brazil's most beloved beauty brands, has heavily invested in promoting its refill systems, particularly for its popular Nativa SPA and Cuide-se Bem lines. The Nativa SPA Ameixa Negra (Black Plum) moisturizing lotion is a best-seller, known for its sensual and intense fragrance. The brand has successfully pushed the refill trend through major promotional campaigns, making it a strategic priority. The refill for this lotion uses 78% less plastic than the regular bottle, a fact O Boticário highlights in its marketing to appeal to environmentally conscious consumers. This strategy not only meets the growing demand for sustainable options but also provides a significant cost saving, making it an intelligent choice for the brand's large and loyal customer base.
Key Product: Nativa SPA Ameixa Negra Loção Hidratante Desodorante Corporal Refil
MARKET LEADER
While more prevalent in the professional haircare space, L'Oréal is also pushing for sustainability through refillable systems. The Pro Fiber line is a well-regarded treatment system for damaged hair available in salons and for at-home maintenance across Brazil. The 'Re-Charge' ampoule acts as a powerful booster to the main treatment, designed to be used periodically to prolong the restorative effects. This system encourages consumers to purchase the core products in larger formats and supplement with these small, targeted doses, reducing the need for entirely new large product purchases. The concept is to 'recharge' the hair treatment in a similar vein to refilling a system, promoting less frequent purchasing of full-size products and focusing on maintenance. This positions L'Oréal as a brand that combines high technology with an evolving approach to conscious consumption.
Key Product: Pro Fiber Re-Charge
Current bestsellers and viral hits defining the consumer expectation.
Source easily with Sourcy. We connect you with verified suppliers, handle quality control, and simplify the entire process.
Real data showing search growth, social buzz, and consumer demand signals.
The trend shows consistent search interest and aligns with consumer values like environmental consciousness and cost-saving, suggesting a solid but not rapidly accelerating market. Without sales data, it's difficult to gauge volume growth, placing it in the medium range.
Search interest for refill and reuse systems has remained consistently stable over the observed period. This indicates a steady, ongoing consumer interest rather than a rapidly growing or declining trend.
Google Trends (12 Months)
Natura
A renowned actress and television host, TaĂs AraĂşjo is one of Brazil's most influential personalities and a powerful voice for social and environmental causes.
Natura
Simone Mendes is a superstar of Sertanejo music with nearly 40 million followers on social media, making her a relatable and admired figure with massive influence.
BemglĂłria
An iconic and highly respected actress in Brazil, GlĂłria Pires has ventured into entrepreneurship with her own beauty brand, founded on a personal commitment to sustainability and natural ingredients.