These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A frontrunner in sustainability, Natura's Ekos line features a refill system for products like its body moisturizers. The refill comes in a pouch that uses up to 85% less plastic than the original packaging. Consumers purchase the standard tube once and then buy the lightweight pouch to replenish the product, addressing plastic waste reduction.
Key Product: Refil Polpa Desodorante Hidratante para o Corpo Ekos
MARKET LEADER
O Boticário has embraced the refillable trend in its advanced skincare line, Botik. The primary product is sold in a sophisticated jar, and the brand offers a refill in a simpler, lighter container or pouch. This allows consumers to keep the premium outer jar and replace the contents, reducing waste and offering a better cost-benefit.
Key Product: Refil Gel Creme Facial Firmador Ácido Hialurônico Botik
MARKET LEADER
A clean beauty brand, CARE Natural Beauty's Skindrops Hialu serum exemplifies its commitment to refills. The main product is packaged in a glass bottle with a dropper, and the refill is provided in a 100% recyclable aluminum container. Consumers pour the contents of the refill into the original glass bottle, integrating sustainability into a luxury skincare routine.
Key Product: Refil Sérum Ácido Hialurônico | Skindrops Hialu
Current bestsellers and viral hits defining the consumer expectation.
358,812 Views
5,272 likes
Source this Product
178,799 Views
6,712 likes
Source this ProductSource easily with Sourcy. We connect you with verified suppliers, handle quality control, and simplify the entire process.
Real data showing search growth, social buzz, and consumer demand signals.
The trend shows increasing search interest and cultural relevance, suggesting strong potential for growth. While sales data is unavailable, the combination of rising search queries and positive framing points to a healthy trajectory.
Search interest shows a general upward trend with notable peaks and dips, indicating growing consumer engagement. The concept is gaining traction due to its alignment with sustainability and premium product trends.
Google Trends (12 Months)
TikTok Posts
62 posts analyzed
Natura
A world-renowned Brazilian supermodel and a vocal environmental activist. Her long-standing commitment to sustainability makes her a powerful and authentic voice in promoting eco-friendly products. She has been an ambassador for causes related to the Amazon rainforest and conscious consumption.
Bemglória
One of Brazil's most acclaimed and beloved actresses, with a career spanning decades. She transitioned into entrepreneurship with a focus on clean and sustainable beauty by launching her own brand.