This trend involves a "relic and shell" model, where the consumer purchases a durable, high-quality outer tube (the "relic"). The inner product cartridge (the "shell") is then replaced as needed.
Trend signals, demand data, and market insights for this product
65/100
growing
N/A
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Natura
A world-renowned Brazilian supermodel and a vocal environmental activist. Her long-standing commitment to sustainability makes her a powerful and authentic voice in promoting eco-friendly products. She has been an ambassador for causes related to the Amazon rainforest and conscious consumption.
Bemglória
One of Brazil's most acclaimed and beloved actresses, with a career spanning decades. She transitioned into entrepreneurship with a focus on clean and sustainable beauty by launching her own brand.
Current bestsellers and viral hits defining the consumer expectation.
178,799 Views
6,712 likes
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A frontrunner in sustainability, Natura's Ekos line features a refill system for products like its body moisturizers. The refill comes in a pouch that uses up to 85% less plastic than the original packaging. Consumers purchase the standard tube once and then buy the lightweight pouch to replenish the product, addressing plastic waste reduction.
Key Product: Refil Polpa Desodorante Hidratante para o Corpo Ekos
MARKET LEADER
O Boticário has embraced the refillable trend in its advanced skincare line, Botik. The primary product is sold in a sophisticated jar, and the brand offers a refill in a simpler, lighter container or pouch. This allows consumers to keep the premium outer jar and replace the contents, reducing waste and offering a better cost-benefit.
Key Product: Refil Gel Creme Facial Firmador Ácido Hialurônico Botik
MARKET LEADER
A clean beauty brand, CARE Natural Beauty's Skindrops Hialu serum exemplifies its commitment to refills. The main product is packaged in a glass bottle with a dropper, and the refill is provided in a 100% recyclable aluminum container. Consumers pour the contents of the refill into the original glass bottle, integrating sustainability into a luxury skincare routine.
Key Product: Refil Sérum Ácido Hialurônico | Skindrops Hialu
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