These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
As a brand with a strong commitment to sustainability, Natura has been a pioneer in offering refills, or "repuestos," across its product lines in Mexico for years. The Chronos line, a customer favorite for skincare, prominently features this system. The Acqua Biohidratante Renovador is a lightweight, hydrating gel-cream that promises to recharge the skin's moisture. Its refill pouch uses significantly less plastic than the original jar, allowing consumers to replenish their favorite moisturizer at a lower cost while minimizing their environmental impact. This approach not only fosters brand loyalty but also actively involves the consumer in a more sustainable beauty routine, making it a top-of-mind choice for eco-conscious shoppers.
Key Product: Chronos Acqua Biohidratante Renovador Refill
MARKET LEADER
Dior has elegantly merged luxury with sustainability through its iconic Rouge Dior lipstick line. The brand offers a refillable version of this celebrated lipstick, allowing customers to simply purchase a new color insert once they have finished their initial product. The lipstick itself is renowned for its long-lasting, vibrant color and comfortable wear, enriched with floral lip care ingredients. By making its most iconic lipstick refillable, Dior positions sustainability as an act of ultimate luxury and timelessness, encouraging consumers to invest in a beautiful, durable object that can be replenished repeatedly. This initiative has been well-received in the Mexican market, where luxury consumers are increasingly seeking responsible brands.
Key Product: Rouge Dior Refillable Lipstick
MARKET LEADER
Kiehl's, a brand known for its effective, nature-inspired skincare, has embraced the refill trend with its number one best-selling moisturizer. The Ultra Facial Cream is now available in a refill pouch, designed to easily replenish the original jar. This iconic product is beloved for its 24-hour hydration and lightweight texture, suitable for all skin types. By offering a refill that uses less packaging, Kiehl's is making a clear statement on its commitment to reducing waste. This initiative resonates strongly with the brand's ethos and its loyal following in Mexico, who appreciate both the high-performance formula and the move towards a more sustainable consumption model. The refill pouches are readily available in major retailers like Sephora Mexico.
Key Product: Ultra Facial Cream Refill Pouch
Current bestsellers and viral hits defining the consumer expectation.
Source easily with Sourcy. We connect you with verified suppliers, handle quality control, and simplify the entire process.
Real data showing search growth, social buzz, and consumer demand signals.
While search interest has shown a recent uptick, the overall trend is not yet explosive, suggesting moderate engagement. The lack of sales data prevents a full assessment of volume growth, but the cultural drivers point to potential.
Search interest for refillable systems bottles has been consistently stable, with a recent notable increase indicating growing consumer attention. This aligns with the trend's focus on eco-consciousness and sustainability, appealing to a value-driven demographic.
Google Trends (12 Months)
TikTok Posts
89 posts analyzed
Dior
Eiza González is a Mexican actress and singer who has achieved major international stardom in Hollywood. With a massive following and a role as a style icon, her influence extends from high fashion to everyday beauty trends in Mexico and beyond. Her numerous appearances on red carpets and in global advertising campaigns make her a powerful trendsetter for the Mexican market. In 2025, she was named one of People en Español's "50 Most Beautiful" and has been a prominent face in major fashion and beauty events.
Givenchy
Yalitza Aparicio is a Mexican actress from Oaxaca who gained international fame and an Oscar nomination for her debut role in the 2018 film *Roma*. She has since become a significant cultural figure, an activist for indigenous rights, and a UNESCO Goodwill Ambassador. Her presence at high-profile events like the MET Gala after-party in 2025, where she wore Prada and Cartier, consistently draws media attention to her style and beauty choices, making her a major influencer in Mexico.
Hourglass
Hourglass is a cruelty-free luxury beauty brand known for its high-performance makeup and sleek, innovative packaging. The Confession™ Lipstick is one of the most well-known examples of a truly refillable system, where the elegant gold applicator is designed for permanent use with interchangeable color cartridges. The brand is widely available in Mexico through retailers like Sephora and has a significant following among beauty enthusiasts who look to international trends. While not linked to a specific Mexican celebrity in the provided timeframe, its popularity and the visible, eco-luxe design of its refillable system make it a key product in this trend within the Mexican market.