These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
O Boticário's Cuide-Se Bem line is renowned for its accessible and delightful body care products. The Deleite Body Splash is an iconic fragrance within this range, celebrated for its comforting and subtly sweet aroma that doesn't overwhelm the senses. It provides a light, refreshing feel, perfect for everyday wear. The product's formulation, with 91.7% natural ingredients, is designed to perfume and refresh the skin, leaving a pleasant sensation of well-being throughout the day. Its popularity lies in its ability to offer a sophisticated yet light gourmand scent that evokes a feeling of coziness and freshness, making it a top-of-mind choice for consumers seeking a gentle daily fragrance.
Key Product: Cuide-Se Bem Deleite Body Splash
MARKET LEADER
Natura's Tododia line is a staple in Brazilian households, emphasizing natural ingredients and daily wellness. The Tododia line features a variety of scents, with recent limited editions for summer including refreshing options like Manga Rosa e Água de Coco (Pink Mango and Coconut Water) and Acerola e Hibisco (Acerola and Hibiscus). A consistently popular and best-selling choice is the Romã e Flor de Amora (Pomegranate and Blackberry Flower) fragrance, which offers a light and fruity scent perfect for daily use. These body splashes are designed to provide a light, refreshing perfume that can be reapplied throughout the day, offering a constant sense of freshness and hydration. The brand's commitment to sustainability and natural ingredients further enhances its appeal to trend-conscious consumers.
Key Product: Tododia Manga Rosa e Água de Coco Body Splash
MARKET LEADER
Victoria's Secret has long been an influential brand in the global fragrance market, and its body mists are iconic in Brazil. The Coconut Passion Body Splash is a classic and beloved choice that perfectly captures a refreshing, tropical essence ideal for summer. Its fragrance profile is a gourmand blend of rich coconut and warm vanilla, creating a scent that is both sweet and fresh. This product is celebrated for its ability to transport the senses to a tropical paradise, providing a light yet distinct aroma that is perfect for warm weather and everyday refreshment. Its status as a top-of-mind product is solidified by its consistent presence in rankings of the best body splashes available in the Brazilian market.
Key Product: Coconut Passion Body Splash
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits strong upward momentum in search interest and significant cultural relevance as a lighter, everyday fragrance. While specific sales volume data is unavailable, the sustained growth in search suggests increasing market adoption and potential for high sales.
Search interest for refreshing body mist has shown a consistent upward trend over the past year, indicating growing consumer engagement. The trend is supported by its positioning as an everyday, refreshing fragrance suitable for various casual occasions.
Google Trends (12 Months)
5 posts analyzed
Wepink
A powerhouse digital influencer and entrepreneur with a massive social media following, known for her lifestyle, beauty, and family content. Her influence significantly impacts consumer trends in Brazil.
Aura Beauty by Jade Picon
A digital influencer, actress, and entrepreneur who gained widespread recognition after participating in Big Brother Brasil, with strong influence in the youth and fashion markets.
Sol de Janeiro
One of Brazil's biggest international music superstars and a global fashion and beauty icon, known for being a trendsetter with a massive impact on Brazilian and international markets.