Reusable smart notebooks offer a traditional pen-and-paper feel but are endlessly reusable. Users write with a specialized pen, and the pages can be wiped clean with a damp cloth.
Trend signals, demand data, and market insights for this product
45/100
sustained
₱156 - ₱3,499
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Dehusk
A multi-awarded actress, singer, and entrepreneur, Nadine Lustre is one of the most influential celebrities in the Philippines. Known for her outspokenness on social and environmental issues, she actively uses her platform to promote a sustainable and conscious lifestyle.
World Wide Fund for Nature (WWF) Philippines
Iza Calzado is a highly respected and award-winning actress, producer, and advocate for various social causes. She is a dedicated environmental advocate, serving as a National Ambassador for the World Wide Fund for Nature (WWF) Philippines.
Woman In Action
Gretchen Ho is a broadcast journalist, television host, and former professional volleyball player. She is the founder of "Woman In Action," a platform and TV program that highlights inspiring stories and social issues, often with a focus on community and sustainability.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A dominant force in the reusable notebook market, the Rocketbook Core is designed for endless use. It features 32 pages made from a synthetic polymer blend that provides a smooth writing experience. Users write with a Pilot FriXion pen, and after allowing 15 seconds for the ink to bond, the notes can be scanned and digitized using the free Rocketbook app. The app seamlessly sends high-resolution scans to pre-configured cloud services like Google Drive, Dropbox, Evernote, and more. This process pushes the reusability trend by allowing users to save their work digitally before wiping the pages clean with a damp microfiber cloth, making the notebook ready for its next use. This combination of a traditional writing feel with modern cloud connectivity and endless reusability makes it an iconic product for environmentally conscious and tech-savvy individuals.
Key Product: Core
MARKET LEADER
The Elfinbook offers a similar approach to reusability, positioning itself as a versatile and eco-friendly smart notebook. Its pages are waterproof and designed to be written on with an erasable pen. The key attribute of the Elfinbook is its reusability; each page can be wiped clean and reused hundreds of times. Users can erase notes using the eraser on the pen, a damp cloth, or even a hot hair dryer. The accompanying app allows for scanning and storing notes in the cloud, ensuring that ideas are preserved digitally. By providing a practical way to reduce paper waste while keeping notes organized and accessible online, the Elfinbook is a strong proponent of the reusable notebook trend.
Key Product: Elfinbook Erasable Notebook
MARKET LEADER
Moleskine, a brand synonymous with quality notebooks, enters the smart writing space with its Pen+ Smart Writing Set. While not "reusable" in the sense of wiping pages clean, it pushes the trend of reducing paper waste by instantly digitizing every stroke. The notebook contains Ncoded paper that allows the smart pen to recognize its location and transfer notes from page to screen in real-time. This system ensures that a digital copy of every handwritten note and sketch is immediately backed up and available for editing and sharing on a device. By bridging the gap between analog and digital, the Moleskine Pen+ set encourages a more sustainable practice where physical notebooks are used more deliberately, with their content preserved digitally, thus embodying the spirit of smart, reusable technology in a premium package.
Key Product: Pen+ Smart Writing Set
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