These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Aida Velvet Bow Barrette is the epitome of effortless, whimsical romance. Crafted from a fine velvet ribbon, this bow is inspired by timeless heroines but designed with a sophisticated flair. Its generous size and long tails make a statement, whether used to secure a half-up style or adorn a low ponytail. This product pushes the romantic trend by using luxurious velvet, a material consistently cited as a top trend for 2025, to create a dramatic yet elegant look that feels both classic and modern.
Key Product: Aida Velvet Bow Barrette
MARKET LEADER
Hill House Home, a brand synonymous with the "cottagecore" and romantic aesthetic, offers the iconic Belle Bow. This bow often comes in fabrics that match their famous Nap Dresses, like crisp cotton or patterned textiles. It helps push the romantic trend by offering a more playful and accessible take on the bow, easily transitioning from a casual day look to a more dressed-up occasion. Its pre-tied, structured shape provides a consistently polished and feminine accent.
Key Product: The Belle Bow
MARKET LEADER
The Lady Bow from Free People captures a bohemian and dreamy interpretation of the romantic trend. This accessory is characterized by its delicate, sheer fabrication and long, flowing tails that add a soft and ethereal touch to any hairstyle. It embodies the romantic theme by creating a sense of effortless grace and femininity, perfect for pairing with loose waves or a soft updo. The sheer material offers a lighter, more whimsical alternative to the popular velvet styles.
Key Product: Lady Bow
Current bestsellers and viral hits defining the consumer expectation.
Source easily with Sourcy. We connect you with verified suppliers, handle quality control, and simplify the entire process.
Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong engagement driven by social media aesthetics and influencer adoption, coupled with significant growth in both value and premium sales segments. This indicates a healthy and expanding market presence.
Search interest for romantic bow hair ties shows a generally upward trend with some fluctuations, indicating growing popularity. The trend is strongly associated with current popular aesthetics like 'Balletcore' and 'Coquette'.
Google Trends (12 Months)
TikTok Posts
Jennifer Behr
Acclaimed for her roles in "Euphoria" and "The White Lotus," Sydney Sweeney has become a significant style icon for the mass market. Her fashion choices are closely watched and often credited with sparking mainstream trends.
Emi Jay
A powerhouse in the fashion and beauty world, Hailey Bieber's influence is undeniable. As a model and the founder of Rhode Skin, her "soft girl" aesthetic, often accented with feminine details, resonates with a massive audience.
Chanel
A global music superstar and actress, Ariana Grande's signature high ponytail has made her a hair icon. Her evolution to frequently incorporating bows into her various hairstyles has been a significant factor in the trend's resurgence and continued popularity.