These trays emphasize natural and raw materials like wood, rattan, stone, and matte metals. They often feature simple, organic shapes and textures, aligning with the "Rustic Modern" interior design trend.
Trend signals, demand data, and market insights for this product
55/100
growing
$10 - $61
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Threshold™ designed with Studio McGee
Founder of Studio McGee and star of the Netflix show "Dream Home Makeover," an interior design influencer with a collaboration with Target.
Crate & Barrel
A global style icon and fashion designer with a "quiet luxury" aesthetic.
Williams Sonoma
Style expert on the Netflix series "Queer Eye," known for a sophisticated mix of classic and contemporary influences.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
This tray from the highly influential Hearth & Hand™ with Magnolia collection at Target is a prime example of the modern farmhouse interpretation of the rustic theme. Its simple rectangular shape and ceramic material give it a clean, modern feel, while the subtle texture and earthy green color provide a touch of rustic charm. This product's popularity is evident, with thousands sold recently, making it a top-of-mind choice for consumers seeking an accessible and trendy decorative piece. It pushes the trend by offering a minimalist, modern form crafted from a classic, earthy material, perfectly balancing the two aesthetics.
Key Product: 16"x7.75" Ceramic Decorative Tray
MARKET LEADER
Available through major online retailer Wayfair, the Luziano tray is an iconic product for the rustic modern theme. Its distinct octagonal silhouette provides a modern geometric element that contrasts with its rustic construction. The tray is made from solid wood with a prominent grain pattern and a hand-finished surface, ensuring each piece has a unique, organic feel. This model's design, featuring raised sides and cutout handles, is highly functional for use on an ottoman or coffee table. It embodies the trend by merging a contemporary shape with the raw, textured appeal of natural wood.
Key Product: Luziano Octagonal Wood Ottoman/Coffee Table Tray
MARKET LEADER
From the esteemed brand Villeroy & Boch, the Artesano collection is explicitly described as delivering a "rustic-meets-minimalist aesthetic." The Artesano Original Tray is crafted from premium acacia wood and features a clean, unadorned design that highlights the natural beauty and grain of the material. Its simple, functional form is a nod to modern minimalism, while the choice of wood provides enduring rustic warmth. This product represents the more premium and timeless side of the trend, pushing it forward by demonstrating how high-quality natural materials can be elevated through minimalist, modern design.
Key Product: Artesano Original Tray
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