These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Gabar's Galone is at the forefront of the savory gourmand movement, offering a unique and sophisticated scent profile inspired by a South Asian palette. The fragrance prominently features sesame, which provides a toasted, nutty aroma that is both earthy and distinctive. This central savory note is balanced with a hint of sweetness from volcanic caramel, while the dry down settles into a warm, musky trail. Galone is celebrated for its ability to take gourmand scents into a new, less conventional territory, making it a top-of-mind product for trend-conscious consumers seeking a truly modern and experimental fragrance.
Key Product: Galone Eau De Parfum
MARKET LEADER
A standout in the savory gourmand trend, L'Eau Papier by the iconic brand Diptyque offers a more subtle and artistic interpretation of the theme. This fragrance is celebrated for its unique ability to balance the clean, starchy scent of steamed rice with notes of paper, creating an intriguing and wearable introduction to savory perfumes. The result is a complex and thoughtfully crafted scent that captures the essence of the trend by moving beyond traditional sweetness and exploring more textural and nuanced edible notes. Its minimalist yet profound composition has made it an iconic choice for those seeking a sophisticated and unconventional gourmand experience.
Key Product: L'Eau Papier Eau de Toilette
MARKET LEADER
Hermès, a brand synonymous with luxury and refinement, has captured the savory gourmand trend with its fragrance Un Jardin à Cythère. This scent transports the wearer to a Mediterranean garden, focusing on the savory aspects of nature. The key to its savory character is the prominent note of olive wood, which is beautifully complemented by the fresh and warm aroma of pistachio. This combination creates an outdoorsy and sophisticated fragrance that veers away from overt sweetness, instead offering a fresh, warm, and nutty paradise. It exemplifies the trend by showcasing how savory, nature-inspired notes can create a luxurious and highly wearable perfume.
Key Product: Un Jardin à Cythère Eau de Toilette
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is stable, sales volume in both value and premium segments has cooled from earlier periods, preventing a higher score. The trend maintains a moderate level of engagement and consistent, albeit declining, sales.
Search interest for savory gourmand perfumes has remained relatively stable over the past year, indicating a consistent level of consumer curiosity. This suggests the trend has moved beyond a fleeting fad and established itself as a lasting preference.
Google Trends (12 Months)
TikTok Posts
186 posts analyzed
Rabanne
A globally recognized supermodel and influential figure in fashion and beauty, Gigi Hadid holds significant sway over consumer trends in the US. Her role as a brand ambassador often dictates what becomes popular, and her association with a fragrance lends it immediate credibility and desirability.
Kilian Paris
A cultural and musical icon with unparalleled influence, Beyoncé's choices in fashion and beauty are closely watched and emulated worldwide. While she has her own line of fragrances, her personal scent preferences often drive significant interest and sales for other brands.
Tom Ford
As a global music phenomenon, Taylor Swift's influence on consumer behavior is immense. Items she wears or is rumored to use often sell out instantly. Her fragrance choices, though historically kept private, have been the subject of intense fan speculation.