This category includes a variety of savory options like protein-fortified chips, crackers, and even popcorn, moving beyond the traditional sweet bar. These snacks are often made from protein sources like soy, rice, or even collagen.
Trend signals, demand data, and market insights for this product
55/100
sustained
R$10 - R$190
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
Growth Supplements
A professional bodybuilder, physical education professional, and one of Brazil's most recognized fitness influencers.
Various (Focus on whole foods and high-protein meals)
A massive fitness icon and model in Brazil, renowned for her disciplined workout routines and diet.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Ready-to-eat savory protein snacks designed for consumers seeking a crunchy, flavorful alternative to sweet options. Formulated with soy and rice proteins, these snacks are high in fiber, have a low-glycemic-index, and come in flavors like "Requeijão" (Cream Cheese) and "Cebola e Salsa" (Onion and Parsley) to appeal to Brazilian tastes.
Key Product: Snack Growth Protein Sabor Cebola e Salsa
MARKET LEADER
A line of savory, crunchy protein snacks made from a base of sweet potato and rice protein, offering a gluten-free and plant-based option. The snacks are baked, not fried, and contain 16 grams of protein and 164 calories per serving, positioned as a pre- or post-workout boost or a healthy office snack.
Key Product: Irreal Snack Sabor Alho-poró
MARKET LEADER
The first protein-infused popcorn in Brazil, part of the Maïs Pura Pro line, formulated with collagen. This savory option caters to the trend of incorporating protein into daily snacks for satiety and muscle maintenance, offering a familiar flavor with a protein boost while using simple ingredients.
Key Product: Maïs Pura Pro Sabor Queijo Cheddar
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