This theme focuses on the growing popularity of savoury protein snacks, moving beyond the traditional sweet protein bar. It includes established products like beef jerky and a new wave of innovative savoury options like protein chips and crisps.
Trend signals, demand data, and market insights for this product
65/100
growing
AU$4 - AU$100
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Muscle Nation has successfully tapped into the quintessential Australian palate with its innovative Protein Puffs. These light and crispy puffs are oven-baked, not fried, and deliver a significant protein hit in a snackable format. The Vegemite flavour, in particular, showcases a unique and iconic Australian taste, creating a nostalgic yet healthy snack. This product pushes the "Savoury Crunch" trend by offering a familiar, chip-like experience without the guilt, high in protein and full of flavour, making it a top-of-mind choice for those seeking a crunchy, savoury, and fitness-oriented snack.
Key Product: Protein Puffs - Vegemite
MARKET LEADER
KOOEE! has established itself as a premium, Tasmanian-based brand focused on high-quality, natural meat snacks. Their Sea Salt Beef Jerky is a flagship product that resonates with consumers seeking clean, high-protein options. Made from 100% grass-fed beef, this jerky offers a classic, savoury flavour and a satisfyingly chewy texture that defines the meat snack category. It embodies the savoury trend by using minimal, honest ingredients to let the quality of the beef shine through, making it an iconic choice for a portable, robust protein boost.
Key Product: Sea Salt Beef Jerky
MARKET LEADER
Quest Nutrition is a globally influential brand renowned for its low-carb, high-protein products, and its Tortilla Style Protein Chips are a prime example of savoury innovation. These chips are specifically baked to deliver a satisfying crunch while packing a powerful protein punch. The Chilli Lime flavour provides a zesty and spicy kick, appealing to consumers looking for bold, exciting tastes in their healthy snacks. This product is at the forefront of the "Savoury Crunch" trend by transforming a classic junk food into a nutrient-dense, keto-friendly option that doesn't compromise on the crunchy texture or savoury flavour that snackers crave.
Key Product: Tortilla Style Protein Chips - Chilli Lime
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