These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A prominent Brazilian accessories brand, Piuka's Scarf Scrunchie is a key product in their hair accessories line. The "Scrunchie/lacinho Piuka Lenço Bege" is a prime example, made from a neutral-toned fabric, making it versatile for various looks. The attached scarf adds effortless elegance and movement. Its popularity is supported by the brand's strong online presence and influencer collaborations, making it a top choice for fashion-conscious consumers.
Key Product: Scrunchie/lacinho Piuka Lenço Bege
MARKET LEADER
Olivia Headbands specializes in handmade hair accessories designed to empower. Their "Scrunchie Lenço Off" is an iconic product, made from lightweight and gentle viscose to prevent hair breakage. The "Off" white color adds sophistication. The brand is influential for consumers seeking accessories with a personal, handmade touch and a story of empowerment.
Key Product: Scrunchie Lenço Off
MARKET LEADER
Ziovara offers a unique and authentic aesthetic for those seeking expressive pieces. The "Scrunchie Crochet Bicolor" embodies their trendy, artisanal approach by incorporating crochet, which adds texture and a handcrafted feel. The bicolor design provides a modern, playful touch, making this scrunchie a statement piece that reflects the brand's originality and cool, edgy style.
Key Product: Scrunchie Crochet Bicolor
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While there are no sales figures to confirm volume, the search interest shows a clear upward trend with intermittent peaks. The cultural excitement around this versatile and elegant accessory suggests good potential for growth.
Search interest shows a pattern of increasing from a baseline, with notable spikes indicating growing popularity. The trend is being discussed as a practical and stylish accessory.
Google Trends (12 Months)
TikTok Posts
35 posts analyzed
Shiseido
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