This trend merges the functionality of a scrunchie with the elegance of a silk scarf. These hair ties feature a standard scrunchie with two long, flowing tails attached, mimicking a scarf tied around a ponytail.
Trend signals, demand data, and market insights for this product
55/100
growing
R$6 - R$56
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Shiseido
American actress
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A prominent Brazilian accessories brand, Piuka's Scarf Scrunchie is a key product in their hair accessories line. The "Scrunchie/lacinho Piuka Lenço Bege" is a prime example, made from a neutral-toned fabric, making it versatile for various looks. The attached scarf adds effortless elegance and movement. Its popularity is supported by the brand's strong online presence and influencer collaborations, making it a top choice for fashion-conscious consumers.
Key Product: Scrunchie/lacinho Piuka Lenço Bege
MARKET LEADER
Olivia Headbands specializes in handmade hair accessories designed to empower. Their "Scrunchie Lenço Off" is an iconic product, made from lightweight and gentle viscose to prevent hair breakage. The "Off" white color adds sophistication. The brand is influential for consumers seeking accessories with a personal, handmade touch and a story of empowerment.
Key Product: Scrunchie Lenço Off
MARKET LEADER
Ziovara offers a unique and authentic aesthetic for those seeking expressive pieces. The "Scrunchie Crochet Bicolor" embodies their trendy, artisanal approach by incorporating crochet, which adds texture and a handcrafted feel. The bicolor design provides a modern, playful touch, making this scrunchie a statement piece that reflects the brand's originality and cool, edgy style.
Key Product: Scrunchie Crochet Bicolor
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