





These brands are driving demand and shaping what consumers want to buy.

MARKET LEADER
The Kyowa Glass Electric Kettle KW-1382 is frequently highlighted as a top choice for its sleek design and practical features. Its body is made from a 1.8-liter heat-resistant glass, which allows for easy viewing of the water level. A key feature that enhances its trendy appeal is the blue LED illumination that lights up the water as it boils, adding a modern touch to the kitchen. This model is designed for convenience and safety, with an automatic power shut-off and a removable spout filter for easy cleaning. The combination of its transparent body, stylish lighting, and user-friendly features makes it a popular and influential product in the see-through kettle category.
Key Product: KW-1382

MARKET LEADER
Hanabishi is a well-established brand in the Philippines, and its HWK-112GL model is a notable entry in the glass kettle market. This kettle features a high-borosilicate glass body, known for its durability and resistance to thermal shock. Its transparent design allows users to watch the water boil, aligning perfectly with the see-through trend. The HWK-112GL is recognized for its combination of a stylish glass body with practical features, making it a popular choice for consumers looking for both form and function.
Key Product: HWK-112GL

MARKET LEADER
Xiaomi has built a strong reputation for its minimalist and technologically advanced products, and its Electric Glass Kettle is no exception. This kettle features a body made of high-borosilicate glass and has a clean, modern aesthetic that appeals to trend-conscious consumers. With a 1.7-liter capacity and a powerful 2200W heating element, it boils water quickly. The transparent glass pot allows users to see the water inside, fitting the see-through theme, while its overall design pushes the trend of integrating smart and sleek appliances into the home.
Key Product: Electric Glass Kettle
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest, particularly in recent periods, suggesting high engagement. While specific sales data is unavailable, the growing search interest implies increasing commercial traction.
Search interest for see-through glass kettles has shown a recent surge after a period of stability. This indicates a growing popularity and increasing consumer demand for this product.
Google Trends (12 Months)